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Horizontal Merger Of Walt Disney And Lucas Film

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Horizontal Mergers It is process of a company taking over another offering same products or services that origi-nal company offers. Companies are in same line of business. Often competitors can be the target companies. Major motives for such mergers could be the economies of scale and en-hancement of market power with the reduction in competition (Arnold 2002). A merger of Walt Disney and Lucas Film in October 2012 is an example of Horizontal Mergers. Vertical Mergers It involves two companies that produces same goods or services but at different stages of production. This type of merger helps increase the market power. A car wheels companies getting merged with Car Company is an example of Vertical Mergers. Companies are in the same line of

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