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Home Depot Case Analysis

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I. Organization Introduction – Company History & Current Status
In 1978, Arthur Blank and Bernie Marcus, after having been fired from their jobs at Handy Dan hardware store, established The Home Depot (referred to as simply HD throughout the remainder of the audit) in Atlanta, Georgia with assistance from Kevin Langone, a marketing pundit, and Pat Farrah, a Wall Street investment banker. They built their first two 65,000 square foot stores in spaces leased from J.C. Penny. The young company began with a dream of offering up a retail space for the do it yourself (DIY) customer as a one stop shop for their home improvement needs. During HD’s infancy, there were several other home improvement retailers in the Atlanta area, yet HD’s creators aspired toward their goal of developing the finest retail establishment that would transform the entire industry. The founders of the company not only wanted to be distinguished from their competition, but wanted to be the largest amongst them. Mr. Blank once said that him and Bernie founded HD with the vision of creating a company that would retain the values that were important to them: respecting people regardless of circumstance, providing superior customer service, and paying it forward to the community and society that allowed them to build their empire.
In 1981, HD began trading publically on the NASDAQ and raised slightly over $4 million during their IPO. In the same year the company opened their first two stores outside of Georgia

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