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History of Modern Day Politics Essential Question: How did William Jennings Bryan contribute to

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History of Modern Day Politics
Essential Question: How did William Jennings Bryan contribute to modern day presidential campaigns?

America’s history of Presidents has been a long and grand one. With many close races, campaigns have been a crucial part of gaining votes. However the campaigns today are completely different compared to those before those before the nineteenth century. The ideals behind each voter differed greatly and the way each party gathered votes may have been considered strange today. Compared to the days where direct appeals were looked down upon, the American society has adapted itself with the advancement media and technology has made such appeals a common thing. Political parties have had to adapt to these …show more content…

It is estimated that some political candidates and organizations spend billions of dollars on television ads some even spend as much as 75 percent of their campaign budget towards the production and airing of television advertisements (American Experience). While a this may seem like a major development compared to his Whistle-stop tour, without Bryan’s courage to step outside what was considered the normal thing to do, campaigns would remain a very conservative and quiet matter. This expansion in direct appeal that is so common nowadays can be accredited to Bryan William Jennings who set precedents for modern campaigns.
After Bryan’s famous speech “The Cross of Gold” advocating for the coinage of free silver, he was nominated as the democratic nominee for president. However shortly after that the Bryan ended up running simultaneously as a regular Democrat, a Silver Republican, and a regular Populist. This was an first since George Washington’s inauguration for presidency in which multiple parties decided to support the same candidate. It was an important factor as most voters of that time period voted based on personal party loyalty, in which they voted for the candidate of the party they aligned themselves with. Being supported by two parties allowed William Jennings Bryan to gain multiple appeals, which meant that voters of all parties could vote for him without a crossing their personal party

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