Hipster Cafe: Case Study On Modern Cafe In Malaysia

An entry barrier the Broadway Café possesses is that of the Café type environment we offer. The new trend nowadays is healthiness. We can give our customers the Café environment, instead of the fast food feel that other competitors in this market struggle

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

It is crucial for the Café to appeal to a varied socioeconomic population. With that being

I have chosen Dunkin Donuts for my Ethnography of a Coffee House report. Opened in 1948 by William Rosenberg in Quincy, Massachusetts, Mr. Rosenberg named his restaurant “Open Kettle” which at that time served only donuts and coffee. Two years later in 1950, Mr. Rosenberg renamed his restaurant “Dunkin Donuts.” Mr. Rosenberg’s goal was “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores,” a philosophy which still holds true today (News Dunkin Donuts).

The purpose of this summary is to show what was researched after completing and analyzing the results from the McDonalds Edwardsville, Il location. Most of the results showed satisfaction in our store. However, one of the five surveys taken showed a dissatisfaction in the location. This may seem alarming, being only that this individual showed dissatisfaction can mean they may not think highly of McDonald’s in the first place. Others relatively showed the same satisfaction towards the quality of service and entrées. Three out of the five individuals showed they would visit the location again. This may show they are regulars and they would still continue to come to this location, or they were completely satisfied to return again. For the two other dissatisfied customers will be an area of focus on improving this location. We will look into this as in cleanliness of the store, employee presence and helpfulness to customers. One individual who decided not to provide anymore information could have been a visiting customer who we can take into consideration. We may see regulars as not noticing the flaws in the location because they are constantly coming in and ignoring details. We also noticed cleanliness was all relatively the same through all individuals. Analyzing the results, cleanliness and customer satisfaction will be our main focus on improvements. Customers who would visit the location showed interest in returning to this location which can mean steady

The subcultures “Beatniks” and “Hipsters” have proven to media and society that they have an urge for individualism. This is not something that has gone unnoticed by anyone, especially in the 1950’s with the beatniks. As a rise in each of their cultures, they have both experienced harsh criticism, attacking their style and how they approach life. There are many different views on how beatniks and hipsters lived/live their lives. Today, it is easy to tell the differences and similarities between beatniks and hipsters, because there are many of them.

One major concern is that the participants used were not necessarily current Starbucks customers. The purpose for this was to increase and promote Starbucks to non-customers. Questions regarding the current Starbucks menu and ambiance does not solicit a true response if the individual surveyed is not a customer. Furthermore, competition coffee retailers are also a large concern. Surveying a

“Two Hipsters Angrily Call Each Other ‘Hipster,’ ” is one of the headlines of an article on the satirical news site The Onion ("Two Hipsters”). before even reading the article, the first thing most people picture is two pretentious, twenty- somethings, wearing way-too-tight American Apparel jeans and lens-less glasses, and their favorite nameless brand or “vintage” shirts, upset that the other has discovered an unrecognizable band before they did. That word “hipster” has grown enormously since that article was written in 2006. Now everyone has that one friend—or group of friends—who says everything is “too mainstream”, and gloats about how they “knew about that before it was trendy.” The term is plastered across tumbler headers and splayed across the titles of articles in major magazines such as; The New York Times, Rolling Stone and Fortune. It seems like everyone is trying to be a hipster, calling others hipsters, or denying that they are a hipster.

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

While the meaning of hipster hasn't changed significantly over the years, there was a time when it was considered to be something both meaningful and particular.

One day I was sitting on the couch with my friend acacia, and as always, she was complaining about how her Instagram photos weren’t getting enough likes. I tried to help ease her distraught thoughts about her social media woes by looking up trending hashtags to get her picture the attention she was looking for. In one of the top spots was the word “hipster”. The first thing I thought of was a twenty- something year old, wearing way too tight American Apparel jeans and lens-less, glasses, complaining about how some recently unknown band is so mainstream or how their local coffee shop doesn’t know what at “flat-white” is. Everyone has that one friend who says everything is “too mainstream”, and Acacia was that friend. I brought up my suggestion and she got oddly offended, saying: “I am not a hipster” with pure disgust. I didn’t understand why she was so put-off; she fit, what I thought, was a stereotypical hipster. Then I thought, what exactly is a hipster?

You’re such a hipster.” It’s a phrase heard everyday in school hallways across America, and its usage often operates as a conundrum that obscures teenagers’ perceptions of themselves and who they want to be. I, in turn, have struggled immensely with the paradoxical use of this label.

Though coffee houses throughout Europe have a self-explanatory function of meeting point, discussion area and recreational facility, this concept has only recently been explored in North America, and is gaining in popularity and social recognition as we speak, and is only expected to increase over the course of the next few years.

EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young