Hillcrest Survey

The retail area observed for this assignment was situated in Erin Mills Town Centre, level two; between Hudson’s Bay and Dynamite, and between Kernels and Sears. By looking at the retail map above, it can be seen that this area of the mall offers a variety of products and services to consumers. The retail area was primarily dominated by retail chains with the exception of two department stores which were Hudson’s Bay and Sears. The stores themselves were sized reasonably and all of them were one-storey each. However, by looking at the retail map, it can be seen that some stores occupy more area in the mall than others. The retail area that was examined also has two escalators that are close to the department stores. In regards to store type and mix, the retail area was heavily dominated by aspects of fashion

Nyke Shoe Company has been in business for over 50 years. Over the last five years, the company has been undergoing some financial hardship due to an erratic market and an inability to understand what the consumer actually needs. In a last ditch effort to avoid bankruptcy, they have adopted a new business model which entails the development of only one shoe size. In order to achieve this goal, statistical data must be utilized and applied to make the best choice. The data used will be explained to the fullest and a conclusion will be then obtained.

Consumers are always satisfied with good customer service. When it comes to retail store customer service and satisfaction it is important because department stores are large in size and finding help can be difficult. Colloquy, a company concerned with building customer value, released a survey and asked 3,000 consumers across five geographical areas to rate their personal experiences with retailers. Macy’s was ranked number one in the department store category, with the most loyal customers. To keep up with technology advances Macy’s has invested time and money into developing a more efficient online shopping site, Macys.com and Macysweddingchannel. This investment cost nearly $300 million in 2006-2008 is being used to scale-up these fast-growing businesses through improvements in delivery efficiency, online site functionality and customer service. To enhance the shopping experience at Macy’s 100 stores in 2007 experienced remodeling and began introducing the most advanced POS registers and systems to the sales floors nationwide. Macy’s passion is product and people. There continuing pursuit is to have unique fashionable merchandise ready for customer satisfaction. Macy’s promise is to always carry the best brands and the most-wanted items. They also believe in hiring the right employees. With the right employees, there will be a sense of motivation and helpfulness. The American Customer Satisfaction Index covers 200 companies’ products and

Initially, Mr. Freeman walked us through and thoroughly described the customer service philosophy in his organization; he was very proud to share this information with our team. He said jovially, “At Winn-Dixie we’re committed to getting better all the time. When it comes to our customers, we strive for better smiles, better aisles, better products, better variety, better value & better neighborhood involvement.” As we can see here, Winn Dixie is devoted to customer satisfaction. This is one characteristic that a successful organization possesses. With this fundamental philosophy, Winn Dixie will be a major competitor in our community. I remember shopping at the Winn Dixie that resides at Lauderhill Mall in the past. I inform Mr. Freeman that his organization philosophy is being felt by his external customers; I can recall shopping at Winn Dixie, and their aisles are really diverse with a lot

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

Hillcrest is a medium sized junior high located in West Edmonton, which is an urban district. Generally, the neighbourhood appears to be of middle-class socio-economic status (SES) with a diverse community and a mix of senior citizen population. As a student body, the population of is of diverse ethnicity and the school serves approximately 400 students in grades 7-9. Structurally, the Hillcrest is a unique circular min-century building with amenities for option classes including a drama theatre, a food room, and a wood shop. Currently, the staff also holds a number of extracurricular activities including jazz band, a GSA club, a wrestling club, and an art club of which I have chosen to help with the art club.

Differentiation was achieved by creating a completely new type of fashionable and functional shoe that was extremely comfortable to wear and fun because of its bright colors. in addition, because of Crocs’ innovative inventory replenishment system, which allowed retailers to order what they needed and get new stock in a couple of weeks, retailers did not need to

Shoe Carnival’s mission is to create a shopping experience like no other by offering a huge selection of quality name brand shoes, the best values, and a fun, entertaining store environment (Shoe Carnival Inc. History). Mr. Russell wants Shoe Carnival to be people’s number one choice of family footwear. The key

The shoe industry does not seem to be affected by the state of the economy as some of the other industries and it seems to be able to operate on lean overhead when compared to its competitors. The store is located in a downtown area where it will be available and easy accessible to the clientele it is trying to serve. At the present time, it is the only store of its kind within a 10 to 15 mile radius. Johnson’s is able to offer shoes made of genuine leather and not pleather, vinyl, or some of the other synthetic products giving their shoes superlative advantages over other shoes.

Retailers and also the welcome trade recognize this okay and take a look at to supply an environment that makes a positive client expertise and offers 3 vital attributes: comfort, safety, and amusement. These attributes square measure equally vital in tending additionally.

Finally, much of Zappos’ philosophy is built around showing customers why they are better off buying shoes online as opposed to in-store. They have comprehensive information about each shoe, as well as eight photos of each product shown from different angles. Because they provide detailed information about each shoe, extensive customer feedback, and discussions about particular issues like gait, Zappos answers any reservations that customers may have about ordering shoes online.

We all know that both Walmart and Macys are two of the most popular stores, they both have different concepts of the customer experience have manage to divide the public right down the middle. Macy’s stores serves high-end clientele, Walmart has more relaxed and price friendly appeal to those of who are in the middle or even low income. Many middle income Americans shop at Walmart primarily because of their low prices, there are shoppers that gathers shop for the quality of Macys. Is just a matter of asking shoppers a question: Why Walmart vs Macys? What is more important quality or quantity for the shopper’s money? Depending at their answer could change the future of each store, and maybe each store could change their perspective towers their shoppers.

Customer service and store cleanliness are, and should be the pinnacle of a company’s priority focus. Each of these key factors can have a huge effect on whether or not a company is, or isn’t successful. Therefore, setting a positive first impression is significant when building a relationship with customers. Whether that impression is over the phone, in-person, or at first sight; the first impression can set the tone for the entire customer experience. That being said, I’ll be sharing my secret shopping experience at a local Verizon store— if my T-Mobile experience was a pleasant one.

Understanding customer needs will help Nike to define new market opportunities and drive innovation and revenue growth in every aspect of its organisation. The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation (Kotler and Armstrong, 2006). Customer logic is derived from evaluation of a company and its product based upon customer needs, customer benefits, and product features. For branded athletic shoes, Nike has to understand customer needs on a global level as the products are sold

As head of global training for my former employer, ECCO Footwear, I was always faced with the challenge of designing innovative methods to develop employees and facilitate sales results. This problem presented itself wholehearted when our owner and CEO became concerned with the sales performance of our three owned and operated stores in the greater Copenhagen area. Despite robust inventories and prime real estate, KPIs were trending down, and there was little confidence on the shop floor towards the business as a whole.