Healthy, Tasty, and Delicious: Ali Baba

• Al Fresco Chicken Sausage is seen to be a part of a healthy lifestyle.

In order to distinguish itself from competitors, especially Qdoba doesn’t want to be “me-too Chipotle”, Qdoba redesigned everything includes in-store layout, new branding, and personalized service. For example, Qdoba has colorful and artistic design on the wall, seating and washroom, which creates strong visual effect of Mexican culture and makes customer feel casual and happy. As we know, Chipotle is the King of burrito, however Qdoba choose to promote variety tacos to develop it’s competitive advantage. Qdoba launched a set of six Knockout tacos on October 27th, 2015, which enriched Qdoba’s menu items and provided more options for customers. Also, Qdoba’s employees with new designed uniforms are encouraged to speak their recommendations and provide more human touch services not machine-like assembly line. “The worst thing you could hear is as server who says everything’s good.” said John Cooke, VP, menu strategy and innovation at Qdoba. Furthermore, Qdoba introduced a kid’s menu and has 24 open hours for some locations to satisfy more customer needs.

The number of stores is much more than California Pizza Kitchen, Inc. which has 266 stores in

I give this restaurant extremely high marks for producing a quality product.” Another bonus is that the restaurant is very popular, meaning the food is in high demand. Therefore the food that is already out doesn’t have time to get old and stale. But consumers don’t just want great tasting food in any amount; they want enough to fill them up until the time comes for their next meal.

Yanal Dhailieh is the entrepreneur of the instagram #foodie trend Peace Treats. He first launched the idea of a clothing line and had since expanded it to create Peace Treats. It was initially Peace Collective, which promoted Toronto with their clothes and donated some of their profits to children to provide them with school meals. He had expanded their Toronto location in renovations and decided that it could follow the trend of having clothing plus “something else”. He thought of having a milkshake bar and since expand it to his other 3 locations. In the year of their opening, they have exceeded their forecasting set previously and intend to keep that up. Their drinks have skyrocketed and had been very successful in all locations as well as on instagram which consumers described it as “Aesthetically Pleasing” and “Unique”. Dhailieh’s success and profits have been achieved because of his ambition to succeed, innovative ideas which led him to Peace Treats, and his spirited personality which gave him passion to work hard and achieve his goals.

- The traditional meat for kebab is lamb, but depending on local tastes and taboos, it may now be beef, goat, chicken, pork; fish and seafood; or even vegetarian foods like falafel or tofu. Like other ethnic foods brought by travelers, the kebab has become part of everyday cuisine in many countries around the

The clients leave their stores with a better feeling about themselves since they understand that when they choose Jamba, they have opted for a healthier lifestyle.”(jambajucie.com) Jamba Juice must try to execute this vision statement by adding organic fruits and vegetables and advertising on the new addition. People want to sat healthy and aren’t going to go to Jamba Juice if they find out it is not healthy. Jamba Juice needs to market them so that it can make a better impression of the store in people’s mind.

In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.

As at 31 December 2009, there were 195 franchised complexes throughout Australia. They have also rapidly expanded their offshore markets over the past few years, there are 70 company-owned stores located in New Zealand (31

To owner, Rocky Aoki and his team, their understanding on consumer patterns became their advantage; the consumer’s distrust of exotic food and their enjoyment of eating in exotic surroundings, and the customer’s interest in watching their food cooked. Though unique, this system allows the business for greater control on the flow and options given to the customer.

Mongols BBQ is a restaurant that provides Oriental cuisine in Los Angeles, California. The restaurant provided a limited buffet style menu during the lunch and dinner hours of the day. Located near the University of Los Angeles Campus, the restaurant appeals to many young adults, often students, and all the businesses and theater in the district of Westwood. Mongols BBQ is a very successful business and there are many factors in the way they operate the business that contribute greatly to their success. The restaurant industry in the US tends to be among the costliest markets to operate in but the owners of Mongols managed to leverage their experience in the industry and their cultural influence to run a restaurant below the industry average (see Appendix 2).

After a lot of hard work and many sleepless nights the dream became reality in 2002. The first store opened in Auckland in the heart of Birkenhead, North Shore City and the name 'Kebabs Serai ' was born.

Chopstix Chinese Restaurant is a family-owned company founded in the early 1990’s in response to the changing social trends in Kenya. As the average customer was now becoming more sophisticated in their tastes, Chopstix, in turn, introduced a sophisticated variety of Cantonese cuisine for all customer demographics. The restaurant’s excellent location between the city centre and affluent residential suburbs, together with efficient

The operations were throughout Macau, Mainland China 's Guangdong province, and the United States, Canada, etc. The Group has Café de Coral stores, Super Super Congee & Noodles stores, Oliver’s Super Sandwiches stores, 85°C, Taiwanese style bakery café, Mixian Sense and The Spaghetti House in Hong Kong. In China, the Group has Café de Coral stores in major delta cities and Eastern China, and Spaghetti House across Shenzhen, Guangzhou, Zhuhai, Foshan and Zhongshan updated as at 31 March 2013. Also, the group has Manchu WOK restaurant chain in the US and Canada as at 31 March 2013.

As we can see in Sakae Sushi organization, the chairman and general manager work hard to achieve the highest level of revenue besides to satisfy the customers by determine the mission and vision of company or yearly achievement. Douglas Foo, the chairman has led the growth and development of the Group and has since established over 100 outlets. He also responsible in strategic direction and management of the Group’s global strategic plans and its philanthropic initiatives. He had won awards and attended various international program which provides professionals who have demonstrated exemplary leadership with an intensive and individually designed program, inspiring to achieve consequential outcomes across sectors and borders. With this invaluable knowledge he applying to Sakae Sushi in strengthen the Group as they forge ahead. Revenue management department also play a huge roles in developing strategic planning by analyzing data throughout Sakae Sushi. They will looking for brand, region or property-specific trends and creating rate strategies to increase their revenue. Only at urban area and highly potential area will the new brand suggested as to minimize the competition with others such as Sushi King which has been known worldwide. As in plan 2015, the company will open new branch at Bintulu this September. Usually strategic plan is made for a period two to five years in improving their quality of