Health Care Communication Methods Megan Price HCS/320 March 10, 2014 Paul Wing Health Care Communication Methods As the Communications Coordinator for RxRUS, I have been tasked with addressing the public about the concerns and reports of negative effects of one of our medications that is used by a significant part of the population. Also, we have received reports that one of the individuals who claim to have experienced significant negative effects from this particular medication is a well-known public figure. Our consumers have been our number one priority for the last 40 years. I want to begin by saying that it is our top priority to see that our consumers receive medications that have been …show more content…
It is very time consuming and it disseminates rapidly. Also, you risk a loss of control with your marketing. I will also use electronic media as a method of communication to reach out to the public regarding this situation at hand. This includes television and radio. Electronic media is beneficial because it has high accessibility and people can share public opinions. Also, with electronic media, people receive updates on news stories immediately. On the other hand, electronic media has some disadvantages as well. News can get blown out of proportion and there is always a chance of media bias. Also, information can be misinterpreted. HIPAA Act focuses on increased confidentiality and stronger security measures to protect health information (Hixson & Hunt-Unruh, n.d., para. 1). Any information posted to blogs, Facebook accounts, or communities online by health care organizations should be ready for the public to see. Also, there should be policies and guidelines related to online communications put in place before using these means of communication. The HIPAA Act also provides patients with increased access to their own medical records and also restricts and regulates who else can see them (Du Pré, 2005, p. 100). We at RxRUS are only concerned with the safety and satisfaction of our consumers. We take strict precautions and do extensive research and testing on all of our medications and products to ensure the quality and safety of said
The Health Insurance Portability and Accountability (HIPAA) is a national act that was signed into law by President Bill Clinton. The Act was meant to establish standards that are to be applied nationally in dealing with the medical records and also other personal health care information by all the stakeholders. The rule calls for proper care in disseminating medical health information and sets minimum requirements that must be adhered to before the documents can be transmitted. It also set the scope of information that can be distributed without prior authorization by the patient. This rule gives the patient power to access medical information and allow them even to make copies as per their needs. HIPAA facilitates health
In 1996, a set of federal regulations known as HIPPA was established. HIPPA provided comprehensive protection and guidance regarding how patient information can be used, stored, disclosed and maintained by healthcare providers (Alexander et al., 2018). The HIPPA law addressed the privacy and security of personal health information, continuation of health insurance coverage for employed people, and reduction in Medicare fraud and abuse (Alexander et al., 2018). The segment of HIPAA receiving the most public attention was the privacy and security regulations section. The Department of Health and Human Services developed privacy rules focusing on the protection of patient health information communicated in any manner: verbal, paper, visual, or
Most countries don't allow drug companies to advertise directly to patients. In the United States, however, direct-to-consumer (DTC) advertising of prescription drugs is completely legal. The article "Should prescription drugs be advertised directly to consumers?" questions the validity of this decision and provides several different examples of the advantages and disadvantages of DTC prescription drug ads. There are both positives and negatives associated with the advertising of prescription drugs.
It is important for all health care recipients and health care providers to read information regarding HIPAA that way everyone will be informed of what rights are privacy they are entitled to and the workers are aware of what information needs to remain confidential. People can receive handouts regarding information about HIPAA, as well as the Internet. There are hundreds of online websites that people can go to in order to receive more information on how HIPAA works and what is required to ensure everyone follows the laws that go along with HIPAA. Breaking the law can have some major consequences so it is important to understand HIPAA and what privacy laws are enforced to protect a patient’s information. The information that is
and patients. Also, it will give recommendations on how to improve the implementation of this
A new escalating drug abuse epidemic has come about in the recent years; people are now choosing prescription pills as their new drug of choice. The use, abuse and death caused by prescription drugs has increased significantly within the past couple years. All types of prescription pills are more easily accessible from their doctors, family members or off the street. Doctors are handing out prescriptions for pills, such as pain management pills, muscle relaxers, and anti-anxiety, like they are candy and not potentially dangerous to the consumers. In today’s society doctors are over prescribing pills to Americans and the prescription pill distribution should be more closely monitored and controlled. Although there are people who benefit
Another concern in this situation is remembering that we need to stay within the HIPAA guidelines when using media to let information out. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) established new standards for the confidentiality, security, and transmissibility of
Over the last several years, pharmaceutical companies have launched a campaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visit. These types of advertising campaigns are focused on trying to “enrich” the consumer (Relman p28). Even though this type of advertising campaign allows most drugs to be cheaper overall, consumers should be concerned about the
Ten years ago after much challenges and questionable skepticism, the HIPAA policy became effective and has been shaping healthcare one regulatory policy at a time. The evolution of the HIPAA privacy act helped establish the HIPAA Security Rule which was published in 2003 and became effective in 2005, and then eventually led to the HIPAA Enforcement Rules and the Breach Notification Rule. With it joint fortification of the 2009 HITECH Act and HIPAA’s modifications to regulations, it was released in January 2013 to the industry (American Health Information Management Association, 2013).
The Health Insurance Portability and Accountability Act (HIPAA) was implemented in 1996 and it required the Secretary of the U.S. Department of Health and Human Services (HHS) to promote regulations that maintains and follow procedures that ensure the privacy and security of health information and protects patients' personal or protected health information (PHI). The HIPAA Privacy Rule regulations require health care providers and organizations, and their business associates to protect all individually identifiable health information when it is handled, transmitted, received, or shared. This information applies to all forms of protected health information (PHI), including digital, paper or oral. In addition, the information
Health Insurance Portability and Accountability Act, also known as HIPAA, became an act in 1996 by the United States. The act specifies guidelines for the protection and circulation of individually healthcare information. It establishes regulated procedures for electronic data interchange, security, and confidentiality of all healthcare-related data. It is designed to protect individuals from an improper distribution of medical information. The act states what can and cannot be shared without permission and what individual medical records can be accessed by the individual. The act specifies possibilities for reparation and penalties for those who violate the act. HIPAA lessens uncertainty as to what is and what is not a privilege when obtaining individual information. The HIPAA privacy rule applies to all written, oral, or electronic patient information. The security rule covers electronic security and requirements for those receiving protected information. This also helps prevent breaches of information. When individual patients want to access their own medical records and insert corrections if needed, they rely on HIPAA for the right to do so. They are reassured that any of their information will only be shared with those who have a justifiable need to see it or have been given consent by the patient (Magee, n.d.). I believe HIPAA will continue
Pharmaceutical companies should attempt to be as transparent as possible when marketing prescription drugs to the public. Their marketing efforts should not only convey the benefits of the prescription drug, but also easily convey the possible risks associated with the prescription drugs. Many patients may tend to think the benefits outweigh the potential risks of prescription drugs and may pressure their physician to prescribe it. Due to the way the prescription drug is marketed, the consumer may believe the
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This scrutiny develops a better pharmaceutical understanding, preventing unnecessary costs for patients and removes unwarranted beliefs in false panaceas.