The Harry Potter Phenomenon
Harry Potter has become a household name throughout the years of its existence (Ernie 139) because of the publishing companies, Bloomsbury and Scholastic, that took the necessary risks. (Bristow 313). Contrary to popular belief, Harry Potter was not an instant success, especially since it had difficulty in finding a publisher (Visser and Kaai 196). What few people know is that several publishers actually rejected J.K. Rowling’s work before Bloomsbury first took a chance on it, and it took at least two years before the phenomenal novel reached the top sellers list in New York (Visser and Kaai 196). The Cinematic franchise of Harry Potter alone is worth at least 25 Billion Dollars (Wells and Fahey “The numbers are
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Although, some would say that their love for the books started with the word of mouth (Brown and Patterson 520). The Harry Potter Phenomenon was a market in itself, where the fans themselves co-created the brand with for example the music they made in which they related to their phenomenon (Brown and Patterson 525). The fans around the world loved the way the author made them feel with her words whether it be happiness or anger (Brown and Patterson 524). The Harry Potter fans are relentless when it comes to their fandom. There was even a time when Warner Brothers themselves tried to stop the fans from co-creating the brand due to legal rights and the Harry Potter fans made them back down, eventually making Warner Brothers work with them on future endeavors of Harry Potter (Brown and Patterson 526). So what actually factors in their buying behavior? It’s their love for Harry Potter that gives them intense happiness, but it’s also what the “Harry Potter Market”, Coined by Brown and Patterson, feeds on. The “Harry Potter Market” keeps the phenomenon going by selling merchandises related to the brand, making fans feel like they don’t have enough of the brand even when they do (Brown and Patterson 527). This makes the fans figuratively beg the stores to just take their money in exchange of what the “Harry Potter Market” told them they needed to feel complete (Brown and Patterson …show more content…
There had been many aspects in the Harry Potter novels that had been taken out in the cinematic universe to put audience in awe of the magical world and its objects instead (Waetjen and Gibson 1-22).The important concepts that Ms. Joanne Rowling incorporated in the story such as political and consumerism was taken out and instead focused on the never failing magical aspects of the story(Bristow 318). The cinematic universe was able to show Harry with, what was coined by Waetjen and Gibson, tangible magical objects that the audience can soon buy in stores. This was also explained by Alexandra Bristow who said “this is particularly apparent where certain artifacts of the magical consumer world invented by Rowling become produced ‘for real’, as is the case with broomsticks, wands and some sought after sweets of the Harry Potter stories” (Bristow 319). This strategy worked well for Warner Brothers. The company officially licensed to sell the merchandising and cinematic world of Harry Potter since they now have the audience longing for the things they see on the cinematic universe - hence increasing their buying behavior (Waetjen and Gibson
knowing that everyone in the audience will immediately be able to make a connection to the woman standing in front of them. Rowling clearly states that in her speech she will focus on, failure and imagination, which have completely opposite connotations, making the audience feel an entire range of emotions and getting them involved. Her purpose, ironically on the day of success for these graduates, is to focus on not only the “benefits of failure,” but what she identifies as “the crucial importance of imagination.” Her ethos is thoroughly convincing because these students have grown up encountering her novels either through the pages of books or through the screen of a film that came soon after. The Harry Potter series sold over 400 million
Please say if reading!) Harry sighed heavily from his place backstage before blowing himself a kiss in the mirror. Tonight was going to be a good one. Harry was a stripper, and a damn good one at that. He worked at a gay bar, which he adored because he had lots of people who tipped him and he could look pretty for money. It was a good job. At first he’d been a little scared to take it. Innocent little Harry Styles, still a virgin at twenty-two, a stripper? But now that was not the case. He had become confident and happy. He had learned not to care what people thought of him, not a bit. He had gotten this job at first to ;pay off his student loans, but now that he had he liked the pay so he continued to do it. It kept him in shape and laid and
All this has added to the growing popularity of the Harry Potter brand that is everywhere today. Young readers can relate to Harry’s issues and the books create another world the readers can subconsciously ‘escape’ too.
1. The first strategy for analyzing sources is “Make your sources speak”. This talks about how one must analyze a source beyond on the superficial meaning of the evidence. This is evident in John Pennington’s essay called, “From Elfland to Hogwarts, or the Aesthetic Trouble with Harry Potter.” On page 79 of his essay, Pennington states, “Hogwarts School of Witchcraft and Wizardry, for example, is essentially a realistic description of common British schooling practices, with the magic an awkward touch sprinkled in.”
The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.
Despite that The Lord of the Rings has been a huge success world wide being translated into six different languages, The Fellowship of the Ring alone selling eight million copies by 1980, (St.James 560) to date spawning a motion picture trilogy, infiltrating the ideals of such cults as the 1960 Hippies and the 1990 Russian Idealist movement,(St. James 560) being hailed as a modern literary classic, it was something that almost didn't occur. British publishers were leery about taking on the project entitled The Lord of the Rings. In comparison to their American counter parts the publishing company was relatively poor and feared losing money in the investment that was an adult follow up to a children's novel, that would be sold to an adult audience, at an adult price.(Grotta 113) The production was originally to be published in a large volume, rather than its actual printing in a three separate installments which included The Fellowship of the Ring, The Two Towers and The Return of the King. Against the feuding authors wishes in 1954 HarperCollins released The Fellowship of the Ring,(Grotta 113) the second chapter in the lives of his extravagantly esteemed inhabitants of the middle-earth.
J. K. Rowling’s Harry Potter series is one that has defined a generation, just as Thomas Hughes’s Tom Brown’s Schooldays was influential in defining what a proper Mid-Victorian England gentleman was. Hughes’s novel depicts the essential activities and relationships that are needed to develop the inherent characteristics upper-class boys need to become proper English gentlemen. Similarly, Rowling’s novel reinforces the same ideals that Hughes presents about what characteristics young wizards must have to become productive members of the wizarding society. Even though Rowling’s novels were published nearly 100 years after Hughes’s, her novels cleverly disguise the ideology of gender stereotypes and the importance of manly characteristics for success within society that Hughes’s introduces.
Harry’s point of view on the Ministry’s actions shows the audience that the Ministry is continuing to lose credibility from Harry’s perspective. The Ministry’s lack of credibility as illustrated through Harry’s point of view is a theme Rowling repeats in the Harry Potter series. It is Rowling’s style to create controversy in the plot so she can use Harry to address such conflict and in turn teach the readers how to confront injustice in their own world.
Harry potter and the prisoner of Azkaban is an excellent book. Out of ten stars I would rate this one an eight because it was to short. Once you get into it and finish it. It seems so short, because it is so interesting. Harry Potter and the prisoner of Azkaban starts out with a bang. In the beginning Sirius black a Man accused of thirteen murders in one night escapes from Azkaban.( A wizard prison guarded to the tee by dementors, deadly spirits that feast on anything happy. Basically they suck the life out of you slowly until you go mad and lose sanity). Harry runs away on the same night and crosses the man without realizing it. Since Sirius is an ananamugus he is able to turn into a giant black
Harry Potter is a fascinating tale of sorcerers, wands, broomsticks, dragons, and magic. The story begins with a young boy named Harry Potter who lives at number four Privit Drive, Surray, England. His journey begins after the death of his parents at the hands of the evil Lord Voldemort. Harry learns of his past and his future as a wizard from Hagrid, the keeper of keys and grounds at Hogwarts School of Witchcraft and Wizardry. He travels to Hogwarts where he learns spells and enchantments, makes new friends, finds enemies, and discovers fantastic secretes. J.K. Rowling weaves a web of impeccable storytelling with this critically acclaimed novel. In the tale of Harry Potter imagery, symbolism, and motif take central focus.
My book report is on the book 'Harry Potter and the Sorcerers Stone' by J.K.
The title of my book is Harry Potter and the Chamber of Secrets. It is written by J.K. Rowling. I really liked this book. This book is a fiction book. That of course means it’s not true.
The movie adaptation of J.K Rowling’s Harry Potter and the Goblet of Fire is a very pivotal movie in the series. Like the book, this movie is crucial in setting up an understanding for the rest of the series. Therefore it is important that the movie complements the novel as much as possible. Using one of the most essential features of a movie; visual imagery, the movie adaptation of the fourth novel is a good accompaniment for the novel. The visual imagery in this movie emphasizes emotions and reactions that we cannot possibly obtain from the book. For example, the death of Cedric Diggory at the end of the movie strikes a powerful emotional response as a result of his father, Amos Diggory’s grief. Seeing him cry makes the audience more
In the past couple years, there has been a growing phenomenon in the world of children's literature, this phenomenon is Harry Potter. J.K. Rowlings series of novels about a young wizard and his years at "Hogwarts School of Wizarding and Witchcraft," has become one of the most successful children's book series of all time. Before reading any of the now four novels, one may find it hard to believe that a children's novel may be so entertaining. But once one starts reading any of the four books, it is plain to see why these books are so popular.
Using imagination and creativity, J.K. Rowling’s Harry Potter series has defined literature as transformative. In this seven-book series J.K Rowling imagined and creatively pieced together a fantasy world of muggles, wizards, tyrants, and heroes to symbolically share with readers problems plaguing modern society. Similar to Shelley’s work of the past, never before have readers in the modern era seen teenage and adult mania surrounding an 11-year-old wizard. Some will argue that J.K. Rowling’s young-adult series lacks depth or wants to twist young minds by using magic and evil, but through close examination it is evident that