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Haircut Saga Case Study

Decent Essays

Delving into the Trinity Grammar haircut saga, during the crisis phase, there are several concerns which enraged the stakeholders, namely the School Council’s decision to sack Brown, its passive attitude, and empty promises. While the trigger event was unstable, the suddenness and negativity impacted attribution. Using the three attribution dimension, the Trinity Grammar haircut saga dons a high personal control, low external control, and a locus in the actor which could strengthen the perception of intentional actions by the School Council (Coombs 2004, p. 268). To interpret the situation, crisis communicators should resort to the assessment of crisis type in order to correctly specify the emphasis of evaluation (Druckman, cited in Coombs 2004, p. 269). Brown’s dismissal falls under the ‘challenges’ crisis type in the accidental crisis cluster, for the stakeholders are not convinced that Trinity Grammar is operating in an …show more content…

In terms of crisis history, Trinity Grammar has no identical cases that have reached the same scale of the haircut saga in the past. However, the alarming staff turnover rate of over 150 teaching and support staff leaving the school in the past four years was brought to public attention (News.com.au 2018). With regard to relationship history, the four incidents highlighted in the statement from the 2017 School Leaders provided an uncomplimentary perspective in respect of the tenability of Dr Davies’ position as Headmaster. The aspect of severity enables the organisation to perform damage appraisal and examine the potential issues that could arise from the current crisis (Coombs 2004, p. 271). In the Trinity Grammar case, as the alumni association threatened to pursue legal action, the organisation should be aware of the possible litigation

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