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H & M 's Target Market Range Age Group Essay

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Hennes & Mauritz (H&M) is one of the largest clothing retailers worldwide. Their target market range age group is about 0-40 years old, but is most popular for those 15-30 years old. The brand reputation has achieved the assumption that their goal is to offer fashionable clothing at a reasonable price. Their clothing is always on trend, and sold at an affordable price from about $0.80 to $450. H&M buys stock in large columns to keep prices affordable for their average consumer. They partake in many collaborations with designers and celebrities, such as, David Beckham, Alexander Wang, and the most recent, Kenzo, as well as many more. They have worked to achieve a quick and well established system with stores all around the world, and a large consumer variety. H&M is regularly featured in respectable fashion magazines, such as Vogue and Elle. The following shows all of the countries a customer is able to shop from on the online website.
With H&M’s many strengths come many weaknesses. Although buying in large amounts keeps prices affordable, it can also lead to overstocking, and later the lowering of an already affordable price, as well as a lack of control over product production. Uncontrollably, their target customer base is highly affected by the changing macro economic conditions. They are new to the United States online store compared to their competitors (Gap, Zara, Forever 21). Their clothing is usually not original due to how they follow the trends of luxury brands on

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