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Guccermers Case Summary

Satisfactory Essays

Guccermers is an athletic footwear company that is run by four co-managers competing with eight competitors in the industry. After earnestly discussing, we decided to use focus differentiation as our company’s competitive strategy. We use the focus differentiation from the beginning through the end of the game. We quickly learned that our company’s strategy was a little challenging in this competitive industry because we have at least 5 companies using the same strategy. However, we enjoyed the experience in the Business Strategy Game. We learned what we did well on, and we had been working hard to learn from mistakes. The first action we did is to define our company’s vision and mission. The main purpose is to give a clear direction and purpose

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