Grassroots Campaigning Via Social Media

This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an

Congress, 80% of our representatives use social media to engage with constituents. That has never been done before and is changing how politicians respond. We even see some votes in Congress made based on their Facebook feedback.”(The Economic) The Internet is like being there in the whole scene. Missing out information is impossible, a simply Google search, all the information is stored. When computers came out, it cost thousands, now it’s cheaper and faster. There’s tablets and phones with the opportunity to surf the web. More than half the candidates have some type of social media, either them or a fan.

More and more people are getting their news from social media sites like Twitter, Facebook, Snapchat, Tumbler and many more, and candidates are using this to their advantage. This election is probably one of the first were candidates have actually used social media sites as their direct communication line to potential voters. Social media today had gone from gossip and family pictures to a location for political strategy. Thanks largely to trumps regular social media first declarations and its actually working particularly with the younger voters. A study released last year from the Pew Research Center that Marissa Lang cited showed that “Among 18- to 29-year-olds, nearly two-thirds said social media is the most helpful means of learning new things about politics.” (Lang, 2016). Even if the candidate isn’t the one posting the video or message in the end it will still end up on social media. For example, Trump had announced his plan to ban all Muslims from entering the united states in South Carolina not on social media however it found its way there and spread like wild fire. This sent those who were outraged to respond in disgust and those who encouraged it to share it so that their friends could see and so on and so on. Even if those who shared it did it to

President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were

Social media is allowing government communicators to connect and converse with constituents in ways not possible through traditional communications. In a study that included a digital ethnography and in-depth interviews with federal social media managers, one interviewee noted that more than half of their interactions on Twitter were responding to citizens (Mergel, 2016).

Overall, our theory that social media use is a cause for voter turnout was not supported through our tests. Our results from our hypothesis chi-square test, our regression analysis, and also our predicted probabilities test show that social media use does not have a significant effect on voter turnout in the 2012 presidential election. Our theory may have been flawed in thinking that less people are dependent on social media than we originally thought. This can been seen in our graphic that a majority people do not use social media at all for obtaining political information. Social media sites are still on the rise and are not as widely/frequently used as we previously anticipated. The millennial generation and generation z are the most common

The almost omnipresent Internet transforms our lives, connecting us to family, friends, and the world in ways inconceivable only a few years ago. Through social media, we actively participate in creating, editing, and consuming a never-ending stream of data. Private corporations and protagonists of political or social change all vie to reach and engage highly targeted

Claim: Today, I invite you all to consider why social media is a necessary part of politics in todays’ society.

This research examines the impact and the degree of which social media outlets such as Facebook, Twitter and Instagram have over the voters interest in the political process. This research examines how politicians, bloggers, and political advocates can use their social media pages to influence persons who do not participate in the political process but are highly active on social media outlets. A mixed-method approach using content analysis and a survey revealed that voters value personable content over trustworthiness and general electability. Voters received more positively towards politicians, bloggers

The tech-savvy generation on the rise no longer uses Freedom of speech through the press, but rather, social media outlets. Following this movement is Bernie Sanders, who uses social media as a driving force of his race for the democratic nomination. Originally, as an Independent Senator of Washington, Bernie lacked the popularity that some of the other candidates achieved. Sanders then decided to align his political campaign with the Democratic Party, in hope to achieve the nomination for candidacy. The “practical and successful Legislator” campaign desires to change the current status quo by focusing his objectives on “universal healthcare purchased by the state, publicly funded elections, free higher education, more protectionist trade policies and a redistributive tax system that raises money for job-creating infrastructure projects” (Roberts, Dan). Sanders advocates his objective to voters all over social media demographically attracting the young white generation as a result. This paper will examine how Sanders social media strategy is used to accomplish his objective, by reaching out to his target audience and how he could use a different social media strategy to increase his audience.

The authors’ first task in their research was to come up with a mutually agreed-upon and easy to understand definition of social media. For a starting or “base” definition, the authors cite the Federal Web Managers Council (FWMC), a group of federal government specialists assigned to develop best practices for federal agency Web sites and general online presence. Many information technology (IT) arms of various federal agencies have adopted and

Kriti Gautam Professor Sherry Sharifian Federal Government 2305-71433 28 October 2017 Donald Trump and Mike Pence on Social Media: A Study on How They Use It Social media is capable of being an effective means of communication, if one knows how to use it properly. “Ethical and social factors need to be considered when communicating to the public, through social media” (Bergal). Elected leaders should not be afraid to speak their minds, but they should really think before they post. They should not post if the post would cause harm to or insult a certain group of people. Whatever they post in social media should almost resemble what is written in their “official” government pages. I conducted a study on Donald Trump and Mike Pence’s social media pages, from October 12 to October 25, 2017 (14 days), to see if they use their social media effectively or not, and the analysis and discussion of this study is presented in this paper.

14-10-2017: He commented on his travel to Virginia to support a friend who would make a great governor for the commonwealth. He also commented on being sent by the president to give thanks for the support and to elect the new governor of Virginia. He also Praised the governor elect and his support on economy growth, cut taxes, fight foe safe VA and affordable energy and coal.

Social media is going to be a key component for my campaign. I would like to reach and interact with an age group ranging from about 12 to 18 years old. This age group is heavily invested in online communication and social media. This age group would also benefit significantly from the development of social relationships end its effect on long term health. Social media allows people to interact through online mobile devices. (Eytan, et al., 2011) This interaction or socialization can be used to benefit the health and mortality outlook for many people. The most common platforms for social media are Facebook, Twitter, LinkedIn, Myspace, and Yammer. (Social media is the message for occ health, 2011) The types of communication platforms that would be most useful to my campaign are Facebook, Twitter, and YouTube. These are open media platforms allowing free access, while others such as Yammer and LinkedIn are closed or open only to specific users. Facebook, Twitter, and YouTube are also the most appropriate tools for my campaign because they are the mainstay for the target age group. My target population has a high techno-literacy rate, and is very adept at using the chosen platforms’ would use these to start a communication platform around the benefits of social relationships, and their link to improved health outcomes. Studies show that 75% of online news consumers get information via email or forwarded through these social platforms.

How presidential candidates present themselves in the media can be proven to impact election results dramatically. Political figure using social media did not start to become more common until after the 2008 election because Twitter and Facebook were just recently created, but by looking at data from the past two elections it shows that the news presidential candidates put on their social media can correlate with how people will decide to vote. After researching what topics political candidates post and how they present themselves in the media with election results it can be established that a candidate’s presence in social media can have an impact on how people might vote in an election. “By 2008 candidate websites were standard and campaigns