Google: a Strategic Move

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google Incorporated, founded in the late 1990s by two Stanford University Ph.D. students Larry Page and Sergey Brin, is a technology company. Google was officially incorporated as a privately owned company on September 4, 1998. It became a publicly traded company in August of 2004. At its founding Google was incorporated in California. Five years later, in 2003, the incorporation location changed to Delaware. The company’s headquarters is in Mountain View, California but it has many other office buildings around the world. For example, there is a large advertising sales team housed in New York City. As of 2014, the company ranked 46th on Fortunes top 500 U.S. Corporations. Ernest and Young LLP audited Google for the 2014 fiscal year. The

“Google: brand name of a leading Internet search engine, founded in 1998.”(Google.). The company Google was founded in 1998 by Larry Page and Sergey Brin. Google first started out as a general search engine that people could use on a daily basis to look up and find whatever information quickly and efficiently. Fifteen years later, Google has expanded into much more than just a search engine. The company Google has now expanded its reach into various aspects of people’s daily life. Many people use Google inspired technology every day without using their search engine. Google is one of the rapidly expanding companies of the 21st century, and they don’t show any clear sign of slowing down. It seems like at

September 1998 was a significant date for Google when its co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought it life. Google witnessed an extreme growth where now it employees 20,000 people worldwide. Google is famous in having a management team that represents some of

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Google Inc. was founded in 1998 by two Stanford University graduate students collaborating to create a new search engine. Today, Google employs over 19,000 people, has become the most widely used search engine in the world and now offers e-mail, mapping, video sharing and social networking services, just to name a few. The company’s success is notable, but not just for its financial growth, in 2007 Google was listed as the number one company to work for by Fortune 5 magazine (http://money.cnn.com/magazines/fortune/bestcompanies/2007/full_list/). Google has been noted for its unique corporate organizational culture, to which many attribute the company’s success.

On September 15th, 1997, the Google domain name was registered, and on September 4th 1998 the Google company was incorporated. At the time, the very small company was based out of a friend 's garage in

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Stanford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining its relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the

Silicon Valley is known for being the focal point of cutting edge advancement and improvement. It is the home to various technology organizations and a continually developing populace of new businesses. Google is one of the cutting edge developments that started in Silicon Valley by Stanford University students Sergey Brin and Larry Page. Google was launched on September 4, 1998 as a privately held company. The company pioneered the new generation of search engines that determined a website 's relevance by the number of pages, and the importance of those pages, which is different from the conventional search engines that ranked results.

In 1995, Larry Page and Sergey Brin were introduced at Stanford University as graduate students in computer science. In January of 1996, the pair began working together on writing a program for a search engine dubbed BackRub, named after its ability to do back link analysis. Next, fueled by the rave reviews that BackRub received, Larry Page and Sergey Brin began working on Google. And then in September of 1998, Google Inc. opened in Menlo Park, California and Google.com, a beta search engine, was answering 10,000 search queries every day.

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they met at Stanford University. Larry and Sergey began collaborating on a search engine called BackRub to operate on Stanford

Google Map was the result of a project found in 1995 by two brothers attending Stanford University. The name Google came from the misspelling of a mathematical term googol. The name Google is incorporated in each app that Google creates. Google map started out as Where 2 Technologies and Keyhole, which later was renamed to Google Maps and Google Earth. Jeff Mallett, the CEO of Yahoo became the CEO of Google until 2001 when he was replaced by Eric Schonidt and had a profitable year ending with an income of 6.985 million.

Most successful businesses around the world go to great lengths to analyze their respective company to dial in their efficiency, growth, well-being and overall success. One analysis that should never be overlooked in business is the SWOT analysis. The SWOT analysis is part of a company's strategic planning process where it connects its objectives and strategies to actionable tactics carried out by employees. Specifically, SWOT is part of the situation analysis, where the company determines where it stands on four key strategic areas to better determine what changes to make (The Purpose of a SWOT Analysis, 2018). This analysis identifies the strength, weaknesses, opportunities and threats to company. The following analysis will be conducted

Google. How could such a simple word mean so much? What is it? Google is a corporation, a search engine, and what some people describe as being a way of life. In fact, Google is the fourth most popular website visited in the world (Brin-Gale Biography). And in 2003 Google was at the top of the world as one of the most powerful businesses and presently still is (Page, Gale Biography). However, Google has done a lot more than dominating the Internet domain. Google has helped the world in a variety of ways. The founders of Google, Larry Page and Sergey Brin, have affected the world through their education and upbringing, the creation of Google, and the project Google Green.