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Google Swot Analysis

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SWOT analysis of Google
This is a Google Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.

Company background
Google Inc. is a multinational corporation that provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors Google Inc. Internet Worldwide U.S. Eric Schmidt and Larry Page $ 50.17billion(2012) $ 10.7billion(2012) 53,861 (2012) Apple Inc., Facebook Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., International Business Machines Corporation and many others. Advertising revenues …show more content…

One way of doing that is to acquire companies that have strong patents portfolio. Google has acquired Motorola in 2012, obtaining more than 17,000 patents from the company. 3. Driverless electronic cars. Goggle has introduced and successfully tested driverless cars in Nevada, U.S. The technology of these cars could easily be installed in any future model and would be a huge technological step. Although, Google has no intentions of manufacturing such cars itself, the company could sell licenses for car manufactures for using their technology and IP. 4. Growing into electronics industry. Google has already launched a few new models of notebooks, tablets and smartphones into the market but these were only introduction models. Google could strengthen its entry into electronic devices industry by introducing more products for more customer groups and cut out its market share. This would result in tighter integration of its software products and diversified income. 5. Google fiber cables. Google is currently testing their new fiber cables that can deliver internet content at astonishing 100 times as fast as current providers. It is wise for Google to invest in such infrastructure that virtually would have no competition and would integrate the company vertically.

Threats

1. Growing number of mobile internet users. Goggle finds it hard to monetize mobile internet users as there is less space to place ads on a mobile device

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