Google: Organizational Methods to Enhance Creativity Name Institution Date Course ABSTRACT The study focuses on the methods that organizations use to enhance creativity. These methods varied considerably from one organization to the other leading to difference in performance. The research also investigates how creativity process determines the eventual organizational performance. In an attempt to improve the level of creativity, organisations use various models and theories. There are three common theories of creativity which include; componential theory of creativity, the instructionist theory and the theory of individual creative action. This research focuses on the componential theory as it is the often used theory by most companies due to its preciseness and clarity. On the other hand, there are two models of creativity which are important in understanding the creative content. These are; Amabile’s Componential Model of the Social Psychology of Creativity and Interactionist Perspective Model of Organizational Creativity. Google is one of the companies that portrays an outstanding creativity. Google’s method of creativity, including their models, focuses on the employees. The creative process begins at the initial stage of hiring their employees. However, they also carry out constant training and coaching. Furthermore, Google support and motivate its employees. INTRODUCTION Rapid change, global competition together the increasingly demanding business
• Amabile: How to Kill Creativity? Harvard Business Review 1998 (course packet; writeup 1. For Feb 5)
What are creativity, innovation, and design, and how are these concepts important to meeting the objectives of an organization? To understand these concepts they must first be defined. Webster’s dictionary (http://www.merriam-webster.com) defines creativity as the “Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic objects or form. The term generally refers to a richness of ideas and originality of thinking. Psychological studies of highly creative people have shown that many have a strong interest in apparent disorder, contradiction, and imbalance, which seem to be perceived as challenges. Such individuals may possess an
In the context of creativity’s stated definition, we will proceed to group our arguments into three themes of factors: cognitive ability, expertise training, and environmental conditions. The human brain is highly adaptable and can continue to develop new cognitive abilities, even past adulthood (Norman, 2015). Proper cognitive expertise and training can help workers produce and operate in ingenious ways (Ginamarie, Lertiz & Mumford, 2004). Finally, the working environment can both motivate or stifle creative output. Managers can influence all three components: expertise, thinking skills, and motivation (Amabile, 1998).
The author of this article examines creative culture and societal changes that are making organizations rethink their view on creativity as well as to integrate knowledge of the creative procedure to their own frame of reference, focusing on exploring the 3 primary areas; social trends, creativity and advocacy, whilst also exhibiting deliberation for the intermingling of said themes and exhibits a clear-cut view that creativity and the creative procedure are imperative to the enrichment of the person, corporation and humanity, especially in current times.
Jeff Dyer, Hal Gregersen, Clayton M. Christensen. p. cm. ISBN 978-1-4221-3481-8 (hardback) 1. Creative ability in business.
Creativity details about addressing question by another acceptable way. As for one organization, there will some new and tricky problem in new market and we cannot address it by one usual way. Hence being creative is significant in one organization. Also, it will improve people to enhance their self-worth and self-confidence if someone take creativity.
In this chapter I discuss the research methods suitable for the study and what is useful for it to use in response for the problem statement which is directed towards the creative leaders in companies. Furthermore, in this chapter I present the methods which I used to find out needed information for the project. Thus, this part specifies the methods of research which I used, data collection and analysis of gathered data.
From your reading “Managing for Creativity”, what are key components to enhance creativity? How do the teams compare?
1. 1. Consider the 4 approaches to creativity. What approaches has Apple relied upon? What alternative have others firms in the industry pursued? What other stoves could Apple implement?
Creative products are goods or services produced and sold by creative industries. Creative industries are defined as having their origin in individual creativity, skill and talent. They typically develop products offered in the entertainment sector such as music, theatre, opera, film, art, broadcasting, etc. Universally seen as a unique type of product, they produce ‘symbolic goods’ in the form of experiences, ideas or images. Because their products take the form of an experience or service, they are classified as intangible. Intangible goods are products that have no physical nature meaning a person cannot hold, touch, smell or otherwise handle it. Creative products are also seen as ephemeral, meaning they only last for a certain period of time. Their value derives from the artistic and human talents incorporated in it at the different stages of creation, production, reproduction and distribution. (CITE) In many ways, these creative products are often seen as more difficult to analyse, manage or sell compared to other commodity goods or services.
Amabile, T. M. & Khaire, M. 2008, “Creativity and the role of the leader”, Harvard business review, vol. 86, no. 10, pp. 100.
The term creativity is used for the purpose of describing the ability that is concerned with the process of creating something new or valuable. This ability allows a person to surpass the rules, practices, methods, forms or similar kind of activities that the traditional society may be performing at that time. Creativity is one of the most important things that have allowed the people of the society to move forward and urge for development. All the development that has been made in various aspects of human life can be directly connected with the creativity. All the industry leaders of the world have secured this place because of the level of creativity and innovation that they showed. They used this creativity for creating something new that has allowed them to develop completely new methods for this purpose.
Effective leaders need to be creative and innovative. Effective leaders need to understand that the blood of the organization which they are leading lays innovation and creativity (Swid, 2015). Creation of new ideas can result in programs which are superior to the already planned or established plans. The responsibility of the leadership is to engage appropriate people in the right times, to the appropriate degree but in creative manner. Employee creativity is also enhanced by leaders who are inspirational. Any business
In today’s knowledge-based economy, innovation has become the principal source of competitive advantages in global business; the success of firms now depends more on their intelligence capability – such as employee creativity – than traditional material assets (Amabile et al., as cited in Zhou, Zhang & Montoro-Sa ́nchez, 2011). The creative capability of individual and collective knowledge workers is the fuel that powers innovation in firms. While creativity leads to the production of new and useful ideas in any domain, innovation is the successful implementation of those creative ideas within an organisation (McLean, as cited in Zhou, Zhang & Montoro-Sa ́nchez 2011). In highly dynamic business environments innovation and creativity have become crucial for creating competitive advantages for the
Creative Management gives creative ideas of how a manger should present himself and how to approach different situations. Creative Management written by Shiegru Kobanashi, focuses mainly on the importance of teamwork, and on group management. How can we transform our present methods of production, under which we become slaves to machines, and regulations for the temporary increase in productivity, into one in which we are the masters of our work? How can we establish a system, which will make people work voluntarily and feel good about doing it.