Google & Employee Incentives

I would like to begin by saying that I am usually not jealous or envious of many people but I have to say I am actually jealous of all the googlers. That being said I know now if I was to ever own my business I will make sure to first read Laszlo Bock’s book “WORK RULES! INSIGHTS FROM INSIDE GOOGLE THAT WILL TRANSFORM HOW YOU LIVE AND LEAD” I believe this book can help transform the way we conduct our businesses and how we treat our employees. It’s the new way of looking at the workforce, the old view was to invest in your business and not employees but new view is when you invest in your employees the rest will follow. Google’s HR along

Another employee also told the CBS interviewer that Google took all of its employees' ideas or concerns in consideration, and for that reason, Google is seen as being an employee's paradise.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

When working at Google, you have the freedom to work on many different areas, you are not limited to just one area. Those who has been with the company for several years commonly build their expertise by choosing to work in very different areas, such as search, Gmail, maps, and core networking. Working at Google employees appears to be a blast and the main way you can tell is by the fact that they rarely have openings because their staff rarely leave. Aside from the standard online positions, Google does have an office which is equipped with every luxury available to man such as; pool tables, professional chefs, nap-time

In the article Google Grows on People: Bottom-up Leadership and Minimalist Management Inspire Innovation the author looks at the latest developments in management across the globe to find the most practical implications (Elsevier, 2013). Looking at the success and rapid growth Google has exspirenced they cen see how they have changed how buisness management should be handled. Researchers asked Google directly to find what their secret was and interviewed twenty eight employees in various Google sites across the globe. They asked what the key factors were into making google the inovative empire that it is. The results showed that most people who were interviewed saw individuals by their talents and diversity (Elsevier, 2013). Leaders where to “set the vision and direction for their teams and make the teams role clear” (Elsevier, 2013). By creating a culture, seeing individuals and building great leadership, Google has been able to build an environment of flexibility and freedom (Elsevier, 2013).

Even though I believe Google’s management system to be effective and the article’s explanation of the system to be credible and valid, I do not believe it will fit the culture of my company. Working in the restaurant industry, our employees are not as technically minded as the employees of Google. From experience, direct management and more guidance are needed in a customer-service directed atmosphere. While my boss may find the surveys and employee improvement strategies to be helpful, Google’s exact system is not comparable to the restaurant industry.

CEO Sundar Pichai’s seven dimensions of organizational culture operate on the high end, all seven with the exception of stability. Stability operates at a lower end due to always pressing the boundaries of their innovation, and continually pressing the status quo. Google is constantly innovating through keeping user information safe from web abuse while continuing to take risks with Google play, wallet, and cloud systems. Their attention to detail is paramount “down to a single pixel” (Johnson, 2014) right down to moving the shadows of buildings on the Google maps application with the time of day in coordination with the sun.

For the past four years, Google has been consistently ranked amongst the top five best organisations to work for in the world. This has enabled it to create a competitive advantage by enjoying a bigger pool of talent to select

Google’s vice president made it clear in a statement he made saying, “It’s less about the aspiration to be No. 1 in the world and more that we want our employees and future employees to love it here, because that’s what’s going to make us successful.” (Martin,2014). This has empowered employees to feel that they are truly valued, in turn they are able to come up with one of a kind ideas and products.

Google’s mission statement establishes a well-defined sample that relates directly to its business strategy. Indeed, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google does not only work with information outreach but it also creates new ways to invest on new odd projects with a possible payoff. Moreover, Google’s information core information systems strategy supports its business strategy by promoting a culture of creativity and innovation. With this in mind, Google’s intranet is an open information source for all employees to share their ongoing current projects, research ideas and collective information. Google’s strategy has exceeded expectations due to customer satisfaction and by turning web page advertising through AdWords and AdSense, an innovation approach with constant improvement to its products and services.

This report provides a comprehensive business analysis of Google as a company. Contents of this report will include; a comprehensive discussions on Google 's approach to value creation and how they maintain their competitive advantage in today 's markets, the current competitive situation of the company including their market environment, their current competition, and corporate business strategy. It will illustrate and explain the strategic framework of Google using such technics as, S.W.O.T analysis, Porter’s Five Forces, and a Pestle. Also included is the examination of the corporate culture within the company and how it reinforces Google’s current value creation strategy. Recommendations to improve the competitive position and the responsiveness to the business environment will also be discussed. Some topics discussed will be but not limited to; the re-alignments of current business structure, what changes that can be made to the corporate culture, and changes that can be made to the current business strategies.

Google’s structure because of its open-source cultural core resulted in it seeking out bright recruits who can think quickly, imaginatively and unconventionally.

Those ten points all illustrate Google’s culture. The definition between having fun and working hard seems vague in this company. All employees are encouraged to work hard, play hard and be innovative.

in my opinion this company provides a model that other companies could not provide so Google is involving promote its operations which leads it to a great stage among its competitors. Here is such good example about the organizational culture in this company the most of the works are done without the necessity of the hierarchies.

The own project that Google empowers to the employees can help them get away from the monotonous job tasks, and encourage their creativity (Armstrong, 2011). However, there will be a greater risk of being taken and also led to chances being exploited and identified (Marcouse, 2011:203).