Gong Cha Whitespace Marketing Plan

The new competition between rival sellers is to create new varieties of soft drinks, such as vanilla and cherry, in order to keep increasing sales and enticing new customers.

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Millions of people are connected with brands and famous pages through social media platform. People are taking services issues to these pages or channels as their preferred communication source. The feedback in the form of positive or negative are public today and the only real question which arise today is how the companies are going to respond and engage with people.

In nowadays of web-based social networking, those numbers are certain to increment no less than ten times and as they do, the question emerges; how might you get more customers functioning for you, less against? An awesome place to begin is to focus on comprehension consumer loyalty and to do that, you should make a striking client encounter, one they can't hold up to delineate for others.

The customers of CVS, as well as other stakeholders, present many opportunities for the company. The customers of CVS were given the opportunity to connect with CVS through social media. CVS has created Twitter pages to connect with their customers and other stakeholders of their company. They also have a Facebook page with over 1.5 million people following. CVS has created different Facebook accounts for their different

- Decrease in durability and lifecycle of infrastructure leading to increased maintenance and replacement requirements.

3. Rising customer service standards can partly be attributed to the proliferation of social media.

An increase in average global temperature/an increase in extreme weather conditions, such as hurricanes and tornadoes

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Not only is taking care of stakeholders necessary to business, it shows leadership within the business, to the community, and to outside sources. One of the most effective ways a business can communicate they care for their community is through service. Leadership starts with serving others. People respect people who humbly serve others. In the TED talk, the speaker emphasizes the importance of not only listening to consumers but actually caring about their interests, problems, and intentions. To further develop this concept of listening to consumers, many companies have invested in the development of bot communication. Bot communication is when companies install an area of their website where consumers can write to the company itself and a bot automatically gives them information regarding their questions, comments, and concerns. This system not only grants consumers information they requested speedily, it also creates a pathway for open communication between brand and buyer. Being active on social media also equips a brand with tools to better know their clientele and generate quick, helpful, and relevant information to those seeking it. There are many businesses that have good service, but very few actually care about their stakeholders and seek to improve relations. Compiled together, this method of communication form community and community is a direct effect of good leadership and service.

Dell developed a social media program that helped solve customers’ problems, improve Dell’s reputation, and educate customers. It depended on social media to improve sales, predict trends of the market and create the better brand perception online. The company builds the business case for social media, which creates an astonishing model to reduce costs. By putting more problem-solving online, it reduces the volume of calls their customer service representatives receive. By finding trends that that might turn into big problems earlier, they can prepare solutions faster and by having more

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

A countless number of businesses are learning that through social networking they can resolve problematic matters of their complete staff reasonably instead of choosing to trust in a particular panel or faction. To help improve sales businesses like Lowes are using social networking. For example they chose a worker in the internal networking site display a demonstration operating a product that is not selling rapidly. Many others have since tailored their company to use this method and have outcomes of over one million dollars of extra income (Afshar).

There is no doubt that the customer is king because without customer, there is no business. Today, brand can easily attract or lose customers. With the increasing number of social platform and numbers of creating account, customers’ voices are raised among social media, web sites or forum. In fact, we can observe that, nowadays, customers don’t hesitate to question brands, to congratulate, to criticize and even to require that brand deliver them messages adapted to their profile and their interest. Particularly with

'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.