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Golden Era Of Consumption

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1) What is the “Golden Era of Consumption”?
The “Golden Era of Consumption” is a key aspect in the story of stuff. This era, began after World War II and is highly protected and promoted by the government. The primary way individuals are analyzed is based on how much each individual contributes to the golden era of consumption. This era highlights the idea of consumption for each individual and began when the government wanted to amp up the economy. Here, things began to be intentionally designed to have a short lifespan, therefore increasing the rate of consumption.
Additionally, they started using things like advertisements to make people feel bad about what they own in comparison to other individuals. This then makes them buy more items, …show more content…

When I am debating buying an item, I am influenced by social media and my peers. Social media, such as online reviews or trial videos of products, either emphasizes my want or decreases my want of that product. My peers tend to impact what brand of an item I buy, for instance if i'm trying to buy a new wallet and all my friends have Michael Kors wallets i'll be more inclined to buy a Michael Kors wallet.
2) List the last five products you purchased that were not food or drink (can be clothes, electronics, etc.). Why did you buy each one of these products? Please elaborate: if you needed it, why did you need it? If you wanted it, why did you want it?
Five products I have purchased recently are, a romper, a pair of sandals, sport shorts, a screen cleaner for my computer and a Saint Patrick's day necklace. The romper was a want, as I own many summer rompers, because I purely wanted something new and cute in my wardrobe. The sport shorts were a need because in order to consistently work out I need to have a certain number of athletic clothing available to me. The pair of sandals were a want because I thought they would be fun to have over spring break. The screen cleaner for my computer was a need, in order to successful do my homework I need to be able to clearly read my computer screen. Lastly, the Saint Patrick’s day necklace was a want, I bought it strictly because I thought it would look cute to wear at the …show more content…

The difference between a want and a need is, a need is something that you could potentially die without (like water or shelter), while a want is something that an individual desires to have (regardless if it is obtainable, for example a Ferrari).
4) Consumption habits include both spending habits and one’s personal habits of usage of products/material items - such as the number of paper towels one uses in the restroom, choices around food, clothing, personal hygiene items, etc. List 3 positive and 3 negative consumption habits someone might have. Explain.
Positives:
Only order a portion size you know you can eat. Therefore, limiting the amount of wasted food.
Turning off the water while brushing their teeth or limiting shower time. Therefore, conserving more water and not being wasteful.
Using products till the last drop. This means squeezing the tube of toothpaste until there's absolutely nothing left. Decreasing the amount of wasted products.
Negatives:
Going shopping without a specific list, therefore leaving room to buy things you don't necessarily need.
Using bottled water instead of reusable water bottles. This creates more waste and puts harmful products into the

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