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Goals And Objectives Of Southwest Airlines

Satisfactory Essays

Introduction A goal is defined as objective to do something measurable within a given period (Davis, 1996). Setting goals is one of the most basic and fundamental elements both at the individual and organizational level. Goals show clear direction and destination that people in an organization need to be moving toward. Goals can be both long-term and short-term, whatever the goal the end objective is always almost the same. To achieve the best results, it is important to improve service delivery or perhaps increase the profit margin.
Three types of goals There are three types of goals that can be set by any given organization, and these goals are arranged in a hierarchy from top to bottom. Achieving the low-level goals that become a means of achieving the higher-level goals; strategic, tactical and operational goals (Davis, 1996). Strategic goals are set by those in top management and also mainly meant for the top echelons of an organization that are concerned with the main objectives of an organization. Take for instance Southwest Airlines, the main objective of this company is to remain profitable and this achieved by keeping the price of air tickets lows, ensuring passengers are happy and cutting down on the operational expenses. This goal is important to the overall strategy of Southwest Airlines. It enables the company to measure its success, for instance if the company suffers a loss of customers that is likely to eat into the profit margin, the

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