Global Strategy Case Study

The poem How to Love Bats, depicts a strange journey through the caves, encounter with animals and exploration of unique settings where love intertwines with nature, where touching petals and dreaming of anthers symbolizes a deep connection with the universe. The narratives weave together elements of nature, exploration, and introspection, urging the reader to engage with the world in a unique and imaginative way. Beveridge lines 1-41. The exploration of love not only serves as a means of promoting environmental awareness and appreciation for bats, but also shows the intrinsic value of empathy and its connection in fostering a harmonious relationship with nature. While some critics may dismiss the emotional component as subjective and irrational,

ALDI financial resources seem to be strong since that the group is operating without loans from banks and long-term liabilities over years. Increased sales in 2010 lead to the conclusion that ALDI’s financial position will continue to be strong. The

In times of recession people tend to be very conservative when spending and the people see that ALDI offers value add to their spending by saving them money in their groceries.

6. Store Layout: Store layout is crucial for customers to move. Shoppers won’t need a map to navigate their local Aldi, with a 5 star rating for store lay out. Coles, IGA & Woolworths received 4 stars for their layout.

Nevertheless, the vertical value chain created by Aldi benefits the company’s corporate strategy. To be a local supplier,

As Aldi has already established itself as a large discount supermarket chain with over 10,000 stores in 18 different countries including Australia (2001), and holds a large market share in the grocery world due to its business culture and market leading initiatives. This report aims to provide the ALDI board of directors with:

The Australian Supermarket Industry is the very hot topic that’s why very interesting topic now days. The Australian supermarket and grocery stores have a very severe competition in Australia mainly because of organizations competing in this mature industry are going towards cost reduction initiatives with competing advantage rather than product differentiation strategies, In other words business in this industry increase market share by charging lower prices while making reasonably fair profit. The growing popularity of ALDI – German based company of introducing its own label goods (products manufactured and sold under the retailers own brand) with low cost has forced the two giants –Woolworths and Coles to cut price

This report is going to present the current culture of Aldi, critically examining its current culture and possible proposal for a change in culture. It identifies the current organisational culture, its strengths and weaknesses and make recommendations necessary for an organisational culture change.

High employment rates and a family culture are the main contributors to the lack of substitute services. Possible threats such as restaurants or takeaway stores do exist; however, their threat is minimal. Conversely, the intensity of rivalry among competitors is strong. In terms of market share it is extremely difficult for Aldi to penetrate the dominance of Woolworths and Coles, especially considering the current price war breaking out.

According to Survey by national consumer organization, CHOICE (2014), a comparable basket of goods at ALDI is 25% cheaper than at one of the MSCs. ALDI is estimated to hold 9.1% market share in 2015-16 as compared to other grocery stores (ibis). In terms of the strategy of ALDI, ALDI focus on reducing costs to the customer in such a manner that customer is convinced to continue shopping. However, on further analysis, the organization illustrates a differentiating strategy and prefers to distinguish itself from other major retailers the likes of Coles, Wesfarmers and Woolworths. For example, ALDI provides weekly specials like on gardening, camping, kids, and kitchen with discounted offers. ALDI is a low-cost player that stocks a less variety of popular grocery items. Over past five years, an incredible achievement contributes to ALDI 's rapid growth to which consumers have responded positively (ibis). Therefore, it can be said that in terms or corporate strategy, the organization has characteristics of both a cost leadership strategy as well as a differentiation strategy.

1. Brief description of the context and of the decision which has to be made.

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice

The reputation and recognition make Aldi attractive in the marketing activities and this aspect needs to be improved in the future to compete with both existing and forthcoming rivals. Meanwhile, the high buying power and costs control would help Aldi to diversify its products and increase market penetration to serve diverse Australian population. This leads to the reconsideration of Aldi’s current strategy of limiting product range to adopt other strategies as a number of differentiation strategies has been used by other

Aldi’s will be expanding with 400 stores in the United States to keep up on pressure price. It is a privately held German retailer, known for cheap prices on private brand food products, being sold in rudimentary stores, has recently included inexpensive fashion to its availability. This will be a competitive factor for low priced retailers.

The reason why Aldi seems to have the competitive advantage is that Aldi clearly provides the lowest possible price for all their products, which Walmart could never match. Why this is important is because both stores main customer base tend to be more work class to lower middle class. Why this is important because with this customer base the number one concern tends to be price and less on traditional concerns of convenience and quality. Also even though Wal-Mart provides more goods and service and are more capable to adapt to the customers' trends, Aldi operates at a much lower price and can operate and build new stores at a fraction of the cost Walmart can which can be vital if a bidding war where to break out and completion in a new market. Aldi is well poised to compete and beat Walmart and should be a force to come in the retail business.