This article written by Lance Barnette explores the distinctions involved in the internet and mass media to provide an structural output of socially global activism. Barnette states that “as various media become interactively connected, information flows easier across boundaries” (Barnette, 2003). To this distinction, I agree that interactivity of social media allows for consumers/readers of activism propaganda to truly participate in the movement. Whether it is in the form of a video, poll or meme, some participants may unknowingly partake in the activity and share that form of propaganda. Overcome boundaries were “technological, social and geographical” (Barnette, 2003). As long an any device is capable to connect to the internet, it becomes an agent for delivery of information. …show more content…
This allows for efficient global activism regardless of where the message originated from. New communication options have the potential to transform both political organization and power relations (Barnette, 2003). The power of the internet is an ideal construct, it is neither real nor tangible, yet, it has the power for infinite amounts of new organizations. What is meant by this, is that as new organizations are developed, for example, a new app, a new way of connecting is formed. This provides a user with the ability to reach populations far from their circle of socialization. Moreover, this provides users with new methods of interaction and new means of
Ryan Sorge Rachel Thomas Composition 1 4 September 2015 Why the Revolution Will Not Be Tweeted Summary In the essay Small Change: Why the Revolution Will Not Be Tweeted, The author Malcolm Gladwell, explains the pros and cons of how activism has transformed into social media, instead of social activism. Without social media, he explained that protests and large group gatherings can be arranged, without social media, successfully. High-risk activism has "strong-ties", while social media has "weak ties". Using the web has turned into a critical component in which the way people live today.
Also in Bryant Simon essay “Global Brands Contend with Appreciation for the Local” Simon argues that “global brands will erode national, regional and neighborhood distinctiveness.”(368) Ariela Garvett talks about internet democracy and social media and its potential. She focuses on the potential of worldwide social media and the amount of group power it can give.In Garvett essay “Tweets and Transitions: How the Arab Spring Reaffirms the Internet’s Democratizing Potential” she writes, “The Internet demonstrates the possibilities of change
With the recent advent of social media we are now more aware to the plights of the less fortunate. Former Vice Provost of Duke University Cathy Davidson, author of the essay “Project Classroom Makeover”, discusses the rise of our interconnected society through the use of social media in her essay. In tandem with Davidson is Maggie Nelson, whose essay “Great to Watch” explores the violence that is so entrenched in our society. The advent of the internet created social media platforms for previously unheard of connection. Giving everyone an equal voice, this platform was prime for being used for activism. However it is not that simple, being an activist for human rights will expose a complex world of parallel and sometimes contradictory ideas. Well used is social media for activism, and for good purpose, it is the most powerful tool for exposing the oft overlooked humanitarian issues of our world.
In Mark Pfeifle’s article “Changing the Face(book) of Social Activism,” the definition of the term slacktivism is introduced with the words of the Urban Dictionary which defines it as an idea that belong to people who want to look like they are taking action to support a cause when they mostly do nothing. Despite the dictionary’s meaning of the term, Pfeifle concludes that slacktivism has completely changed social activism because people all over the world now have the ability to create impacting and beneficial reforms on society. He argues that social media is more powerful than ever, and the way people play a role in politics has changed because of it. Pfeifle gives an example of the power that social media has when he points out that the Democrats regained power through the use of social media during Obama’s run for presidency. He states that social media can form political groups with greater masses of people while reducing the expenses as well as the difficulty of organizing one anywhere in the world from Cairo to Zuccotti Park. He also supported his conclusion with the example of Kony, a cruel guerilla leader whose brutality was exposed to the world with the help of slacktivists. Keeping all these events in mind with the contribution of social media, Pfeifle sees the totality in the positive change of social activism from slacktivism. Pfeifle is right about slacktivism having successfully transformed social activism since it causes vast social changes, increases the
In his article “Small Change: Why the Revolution Will Not Be Tweeted”, published in the New York Times on October 2010, Malcolm Gladwell looks closely into the notion of social change and the different means to achieve it. He makes a clear distinction between traditional activism, which implies sacrifices and physical devotion, and current activism, based on social networks. The writer considers that “social media can’t provide what social change has always required” (Gladwell, paragraph 1).
To build his argument, he ties in similar examples from history that involve either social or political activism. Not only does he connect these examples to the “weak ties” that the platforms of social media are built upon, but he also offers insight to his readers, the general public, and social-networking gurus (Gladwell 551). In his essay, “Small Change: Why the Revolution Will Not Be Tweeted”, Gladwell creates a rhetorically effective argument that illustrates why social networking is not an adequate way to conduct social or political activism.
Some, including Malcolm Gladwell, a famous Canadian journalist, uphold a negative view that social media is not capable to make real social activisms. In the article, Small Change: Why the Revolution Will Not Be Tweeted, Gladwell states, “the platforms of social media are built around weak ties,” (Gladwell 406) whereas high-risk activisms in the past concern more of the strong ties. In other words, Malcolm believes that closed relationships are critically required for the activisms while social media only provides distant connections among acquaintances. Therefore, weak ties offered by social media, “seldom lead to high-risk activism”
Digital campaigning is a medium which uses electronic communicative technologies like Facebook, twitter and youtube etc. Individuals or groups may take to these forums to discuss particular issues with other users, with the intention to simply vent or to make zealous change via petitions, campaigns or advertisements. “Networking and strategising among women and women's groups have led to activism, such as the Women's Internet Campaign” Sutton, J and Pollock, S (2000) Online Activism for Women’s Rights. Cyberpsychology and behaviour. Vol. 3, pp 699-706. Since it’s uprise, digital campaigning has been the fundamental reason behind many significant changes regarding the fight for feminism. An example of a small scale but still very much momentous
Social media is a commodity that is increasingly exceedingly available, used and relied upon by individuals around the world. Social media has become a way for people to share and receive information of any kind. Today, we are going to take a look at ways that social media is connected to neoliberalism, specifically promoting neoliberalism, or characteristics neoliberalism, in the global South. First, social media allows more private entities to penetrate the global South and expand their influences in ways that wouldn’t be possible without the technology we have today. Second, social media gives empowerment to individuals. Empowerment is a very broad topic and the majority of discussion will take place in this section however, we will drill down into a few specific process that explain how social media empowers the global South in relation to neoliberalism.
Since the NSFNet was decommissioned in the early 1990’s and restrictions on commercial traffic was removed, (Costello,2016) we have seen the individual empowered to a point where they can compete with the tradition, media, retail and content outlets.(Abel, 2011) ‘Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they 're thinking and have their voice be heard.’ (Heussner, 2016)
In his book, Networks of Outrage and Hope: Social Movements in the Internet Age, Manuel Castells, a Spanish professor of sociology and communication, focuses on current social movements and protests in the world recently. Examples of such movements are the revolutions in Tunisia, Egypt, and Spain. These revolutions demonstrate the role of social networks and the Internet which broadcast the details of these social movements. Each movement has social, cultural, and political aspects, which are what Castells examines in his book. The Internet and social networks obviously give people a greater power of communication to achieve the goals of their revolution. Their success has proved the internet and social networks as a valuable tool. The common factors of social movements that Castells has observed are that they were non-violent of getting rid of the dictatorship, and were based on social networks.
Contemporary society has built itself around new networks, both social and physical, which allow for more and more information technology to facilitate interaction. How will society instigate social change in a world where networks shape how we interact and the technology driving these networks is shaped and controlled by a specific group in society. The fact is, communication is increasingly dependent on information technology, which has been monopolized by a relatively few, largely american corporations. More and more information is produced and distributed at a global level, by means of new forms of communications and media
Online activism is increasingly advocated in many modern societies by allowing activists to instantly spread and deliver information to a broader audience. In the digital age, activists can easily raise awareness, share videos and opinions through various online platforms. This new phenomenon of activism driven by media technologies has been widely used in Hong Kong to retain human rights, protesting for more autonomy and democracy. Given the ability of online activism to raise awareness and rally support for different political or social movements, it places great challenge for the Hong Kong and Mainland Chinese authorities to keep their power intact.
In the contemporary times with the advent of the internet, the high technology mass media also known as new age media has come into existence. New media refers to innovative and emerging technologies, the digital media, social media and networking sites, online newspapers and magazines. As per Robert Logan, New media is “very easily processed, stored, transformed, retrieved, hyperlinked and, perhaps most radical of all, easily searched for and accessed.” (Logan, 2016) Since the earliest times, the times when human beings started to communicate, most of the communications have been one to one based on inter-personal contact, taking the form of personal conversations. Then new innovations like postal systems, the telephone, postal cards came which facilitated interpersonal contact but over long distances. Now the new technologies emerging have permitted not one to one only but one-to- many based connections. This new age media is not only faster but has a wide range, consisting of mobiles phones, computers and internet. Out of these, Internet is the one that has opened up countless new opportunities for mass communication comprising of websites, podcasts, e-books and social networking sites like YouTube, Facebook, and Twitter have made the communication faster and easier. The advent of 'new media' represents a radical, even shift in terms of who is in control of information. Mass media share one obvious but crucial characteristic: what we read, hear or watch is decided by others, whether book publishers, newspaper TV and radio programmers and editorial boards. (Gilmore, 2012) We are all passive consumers to the
With the development of the world wide web, substantial opportunity has arisen for people around the world, as easy and free access to an immediate audience of people is prevalent in the cyberspace. For example, most people in modern society are not only attached to, but also dependent on the internet for a number of reasons. These reasons may include things such as a resource for news or simply a way to stay connected with friends through social media. People who possess the ingenuity to effectively access this ever-growing audience have unthinkable opportunity to accomplish simply anything imaginable. This opportunity has not gone long without recognition in the political world, as candidates, political