Giorgio Armani Research Paper

On December 27th 1921, Angelo Alessandro was born to Vincenzo and Carmella. He was born in Omaha, Nebraska where he would later grow up in his Sicilian family (B.C.). His parents were not very wealthy so they decided to wait to get his birth certificate officially registered until January 1st 1922 to get the special New Year’s Day first baby prize. They got free food among other things (Personal Account).

Niccolo Machiavelli was born in Florence, Italy in 1469 to a middleclass family. The time in which Machiavelli lived Italy as a country

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Fashion Designer Ralph Lauren has become the epitome of classic fashion. Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. "The first image-maker", according to New York magazine, Lauren is one of the fashion industry's biggest hitters. But Lauren studied business science and served his time in the army before breaking into fashion. Born and raised in the Bronx, New York, by his parents who had emigrated from Belarus. He grew up in a working class neighborhood with his three brothers, mother and father (a house painter). While they were by no means poor, Ralph knew the value of a dollar from an early age and was blessed with a steadfast determination to make money

Elie Saab developed an interest on fashion starting from early ages. Built his first atelier only at the age of 18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.”

Cristóbal Balenciaga: a magnificent name that any one interested in art or fashion immediately knows, or at the very least, has heard of. It’s the sort of name that you might come across in a fable, and this legend was a historic one, at least in the fashion world. Little is known about this enigmatic couturier. Some like to say he was tall, while other swear he was short; he was either stout or angular, delightful or reserved. It was also a rarity to see him bow at the end of a collection, so few people could put a face to the name.

With regard to the problem of the lack of a creative director, we suggest a variety of solutions. Firstly, considering that the coordination of six designers have a vital importance in order to give compactness and homogeneity to the collections, the presence of a creative director is essential. Given the increasingly influential economic crisis , we realize that hiring a new creative director can be a huge responsibility, so we think it could be useful to make each new collection in collaboration with a famous designer from the world of luxury, as other fashion companies do. In fact, by hiring a designer who is well known and recognizable - by all types of customers in every country - not just the

According to Gucci Official Site United States (2016), Gucci is a progressive, innovative, and influential brand aimed at reinventing fashion in the 21st century. Their products are romantic, contemporary, and eccentric that portray the finest Italian dexterity. Gucci’s products are known for their premium looks along with their best quality. Hoang (2016) mentioned that, Gucci reflects its premium brand value by maintaining a ‘perfect balance’ between the brand’s status as a leading fashion company and its Italian heritage. Gucci’s values and brand identity can be described in three phrases: Italian craftsmanship, creativity, and quality. According to Wendlandt (2016), the brand has been

Brand positioning- Gucci can be positioned as a moderate priced, highly desired, very classy, trendy and a high quality brand.

Gucci is a luxury brand made in Florence, Italy in 1921 by Guccio Gucci. These luxury brands consist of fashion and leather goods. The company first started out as a family business. It was Gucci and his two sons who expanded the business and opened it as a company. The first store was opened in Rome and opened in 1938. The second store was opened in Milan and opened in 1951. In the beginning, most of the company’s customers were horseback riders, which is how the company came up with its signature logo. Gucci has become more innovational over the years with their products. Gucci is known for their handbags, women’s and men’s shoes, dress shirts, wallets, belts, fragrances, briefcases and accessories. Today, Gucci operates in about 550 stores and in over more than 30 countries.

9 Leading Fashion Brands of Italy…………………………………………………………9 Monetary system of Italy……………………………………………………………….. 10 Status of its intellectual and research/innovation……………………………………….. 11 International rankings of Italy…………………………………………………………... 11 Analysis of Italian fashion industry……………………………………………………... 12 Strengths, opportunities and threats of Italian Fashion industry………………………...

In 1980s, Gucci had lost its appeal and became a tacky brand and was also in deep financial crisis. But Tom Ford raised Gucci from dead and found out the company’s leading status and maintains

Gucci happens to be one of the most sought after brands in the industry. The latter emanates from the fact that Gucci is classified amongst one of the most successful brands in the fashion industry, owing to the fact that its products are of top-notch quality (Bhasin). Being a household name for quite some time now, Gucci prides itself in having a huge customer base on the global scene especially after changing designers, a fact that contributes greatly to its increase in sales which translate to subsequent profits (Cartner-Morley; Bowles). While it can be arguably said that Gucci is a force to reckon with in the fashion scene, a lot of factors affect the runnings of this company, both internally (micro) and externally (macro

Gucci has a lot of competitors in the luxury market where each one provides unique items but the competency between them is high as there is always the chance of the threat of new entrants. 


























Pestle

Niccoló Machiavelli was born on May 3, 1469, in Florence, Italy. This was during the golden ages of Florence, a powerful point in its history. His parents were Bernardo