Giorgio Armani Research Paper

On December 27th 1921, Angelo Alessandro was born to Vincenzo and Carmella. He was born in Omaha, Nebraska where he would later grow up in his Sicilian family (B.C.). His parents were not very wealthy so they decided to wait to get his birth certificate officially registered until January 1st 1922 to get the special New Year’s Day first baby prize. They got free food among other things (Personal Account).

Niccolo Machiavelli was born in Florence, Italy in 1469 to a middleclass family. The time in which Machiavelli lived Italy as a country

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Fashion Designer Ralph Lauren has become the epitome of classic fashion. Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. "The first image-maker", according to New York magazine, Lauren is one of the fashion industry's biggest hitters. But Lauren studied business science and served his time in the army before breaking into fashion. Born and raised in the Bronx, New York, by his parents who had emigrated from Belarus. He grew up in a working class neighborhood with his three brothers, mother and father (a house painter). While they were by no means poor, Ralph knew the value of a dollar from an early age and was blessed with a steadfast determination to make money

Ralph Lauren was born on October 14, 1939 in the Bronx, New York City. His family included his parents (Frank and Frieda Lifshitz) and his three siblings (Jerry, Lenny, and George). A fact that I think is pretty neat is that his parents were Ashkenazi Jewish immigrants that left Belarus. His father

Elie Saab developed an interest on fashion starting from early ages. Built his first atelier only at the age of 18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.”

This advertising campaign is for Autumn Winter 2009/10 for Prada and Gucci for the footwear collection. In both the advertising campaign both the brand focused only on the product. Gucci’s products are very shiny and glamorous which represents very urban, beautiful, young and chic look. Where as Prada shoes are inspired by Trojan helmet/headgear which gives very stylish and cool look and more focus on product detailing.

Cristóbal Balenciaga: a magnificent name that any one interested in art or fashion immediately knows, or at the very least, has heard of. It’s the sort of name that you might come across in a fable, and this legend was a historic one, at least in the fashion world. Little is known about this enigmatic couturier. Some like to say he was tall, while other swear he was short; he was either stout or angular, delightful or reserved. It was also a rarity to see him bow at the end of a collection, so few people could put a face to the name.

With regard to the problem of the lack of a creative director, we suggest a variety of solutions. Firstly, considering that the coordination of six designers have a vital importance in order to give compactness and homogeneity to the collections, the presence of a creative director is essential. Given the increasingly influential economic crisis , we realize that hiring a new creative director can be a huge responsibility, so we think it could be useful to make each new collection in collaboration with a famous designer from the world of luxury, as other fashion companies do. In fact, by hiring a designer who is well known and recognizable - by all types of customers in every country - not just the

Gucci is a multinational fashion brand based in Italy. The brand specialises in leather goods, clothes, and fashion accessories for both and women aged between 24 and 30 years. Gucci was founded in 1921 in Florence, Italy by Guccio Gucci (Gucci Official Site United States, 2016). The main purpose of this paper is to provide an in depth brand analysis of Gucci. The paper will investigate and evaluate Gucci’s vales and identity, and will discuss how successfully these are reflected by Gucci’s business model, supply chain management, and Corporate Social Responsibility (CSR) activities. In addition to that, the paper will critically evaluate Gucci’s brand identity (identity) in relation to its brand image (external).

Market segmentation- Gucci's product line offers to various segments of the society. the different qualities of materials offer different price ranges of the product, which are suitable for the middle, upper middle and high class.

9 Leading Fashion Brands of Italy…………………………………………………………9 Monetary system of Italy……………………………………………………………….. 10 Status of its intellectual and research/innovation……………………………………….. 11 International rankings of Italy…………………………………………………………... 11 Analysis of Italian fashion industry……………………………………………………... 12 Strengths, opportunities and threats of Italian Fashion industry………………………...

Gucci is a well known, international luxury fashion brand which is easily recognizable with its famous icons such as the double G logo, horsebit and the red & green stripes (web) especially after Guccio’s sons succeeded in promoting the brand as luxury which attracted many rich customers. ( https://www.pearson.pl/wrap.php?data=files/sample_pages/INTELLIGENT%20BUSINESS/9780582848092.pdf )
Many of Guccio’s clients were horse-riding aristocrats, and their demand for riding gear led Gucci to develop its unique Horsebit icon which soon became the symbol of the fashion house.
In the mid-60s, Gucci adopted the legendary interlocking double G logo which was Aldo Gucci’s idea representing the initials of his father’s

Berlusconi was born in Milan in 1936 where he was raised there in a middle-class family (Willey). His mother was a housewife and his father was a bank employee. Silvio was the first of three children, where his sister and brother are both

Gucci is a luxury brand made in Florence, Italy in 1921 by Guccio Gucci. These luxury brands consist of fashion and leather goods. The company first started out as a family business. It was Gucci and his two sons who expanded the business and opened it as a company. The first store was opened in Rome and opened in 1938. The second store was opened in Milan and opened in 1951. In the beginning, most of the company’s customers were horseback riders, which is how the company came up with its signature logo. Gucci has become more innovational over the years with their products. Gucci is known for their handbags, women’s and men’s shoes, dress shirts, wallets, belts, fragrances, briefcases and accessories. Today, Gucci operates in about 550 stores and in over more than 30 countries.