Kristan Evans Intelladon Director, Marketing 1 813-814-2345 USA Americas
Darin Hartley Intrepid Learning VP, Sales and Business Development 1 206 3813 779 dhartley@intrepidls.com USA Americas
Kelly Early Intuition Director, Public Relations 1 212 838 7115 USA Americas
Seamus Coogan Intuition Marketing Manager 353 1 605 4300 Ireland EU
Richard Camp Intuition Product Marketing Manager 353 1 605 4300 Ireland EU
Carl Bradley Intuition Programme Marketing Manager 353 1 605 4300 Ireland EU
Eric Bush KnowledgeAdvisors Director of Marketing & Technology Solutions 1 312-676-4416, 1 3126764400 ebush@knowledgeadvisors.com USA Americas
Rick Graves KnowledgeAdvisors VP, Sales and Marketing 1 312 6764 400 rgraves@knowledgeadvisors.com
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Director of Marketing 1 813 600-4303 USA Americas
Kim Pope WilsonHCG Director of Business Development 1 813 600-4303 USA Americas .
Malcolm Frank Cognizant Executive Vice President, Strategy & Marketing 1 201-801-0233 USA Americas
Stephen Debruyn Clarity Consultants Vice President, Marketing 1 800-330-6558 USA Americas
Matt Gilley Intellum Director of Marketing 1 404-890-7690 USA Americas
Rob Catalano Achievers Senior Director, Marketing 1-866-264-7627 USA Americas
Vickie DeArmey Adecco RPO Director, Business Development 1 510 544-9944 USA Americas
Lydia Wilson Adecco RPO Senior Vice President, Business Development 1 510 544-9944 Lydia.Wilson@adeccona.com USA Americas
Andy Daley Aon Hewitt Marketing Director 44 (0)20 7623 5500 UK UK
Marc Ramos AQUIRE Vice President of Marketing and Alliances 1 214-574-5020 USA Americas
Amy Cohen AQUIRE Director, Sales & Marketing
This web assignment will review two research firms and the type of tools they use in their firms as well as determining if those tools are effective as well as does the firm provide a valuable service to its customers. The two firms being reviewed include The NPD Group and Kantar TNS Global, each company was ranked in the top ten market research companies in the AMA Gold Report for 2016 as noted by Bowers & Brereton (2016). These two research firms are globally accomplished, have collectively helped thousands of clients succeed using their innovative techniques in a tailored program for each company they serve as well as being able to evolve in an ever changing research environment.
Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New
Research Analysts Kulbinder Garcha 212 325 4795 kulbinder.garcha@credit-suisse.com Deepak Sitaraman, CFA 212 325 5808 deepak.sitaraman@credit-suisse.com Achal Sultania 44 20 7883 6884 achal.sultania@credit-suisse.com Alban Gashi 212 538 3033 alban.gashi@credit-suisse.com Talal Khan 212 325 8603 talal.khan@credit-suisse.com Matthew Cabral 212 538 6260 matthew.cabral@credit-suisse.com Vlad Rom 212 325 5442 vlad.rom@credit-suisse.com
TO: Alison Allen, Human Resources Director; Cary Hasler, Marketing/Advertising Director; Joseph Earl, Customer Service Director; Elizabeth Hope-Earl, Client Account Director
| Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden
Advantages – Currently, the costs incurred by IT are within the 1.5 of sales target. The help desk has been outsourced and this is working well. Outside consults have been used in the
Pride, W. M., & Ferrell, O. C. (2015). Marketing 2016 (18th ed.). Independence, KY: South-Western College Publishing. ISBN:
Hyman, M. R., & Sierra, J.J. (2010). Marketing research kit for dummies. Wiley Publishing, Inc.
Objective : Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.
to discover just what type of products and marketing tools were more attractive to contacting
Birn. R. 2000. The International Handbook of Marketing Research Techniques. 2nd Ed. The British Library: London.
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Internal Analysis Resource Analysis Marketing Audit Marketing Strategies Audit Marketing Structure Audit Marketing Systems Audit Marketing Function Audit Marketing Productivity Audit
|To achieve a PASS GRADE the evidence must show |To achieve a MERIT GRADE the evidence must show that the learner is |To achieve a DISTINCTION GRADE the evidence must Show that the learner is |
ting Review (Westburn Publishers Ltd) The Marketer (Journal of the Chartered Institute of Marketing Magazine) Marketing Business (The Chartered Institute of Marketing Magazine) Marketing Week (Centaur Communications Ltd)