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Genetically Modified Organisms Rhetorical Analysis

Decent Essays

The use of images and other visual aids has become an effective way to stake one’s claim on a situation since the popularization of media in all its forms. Companies, as well as different organizations, use images on their websites in the same way advertisers use websites, to persuade people to buy a certain product or believe in a certain cause. Genetically Modified Organisms have been a topic of negative commentary and The Non-GMO Project wishes to bring awareness of this topic to the public, utilizing their Verified stamp of approval as well as their website, which highlights many ways to live a GMO-free lifestyle. The Non-GMO Project, a credible stakeholder in the fight against Genetically Modified Organisms, uses images on their website to persuade people to live a healthier lifestyle by avoiding products containing these harmful Genetically Modified Organisms. The website is full of images that could make even the unhealthiest of people want to eat GMO free foods. The Non-GMO Project …show more content…

Logos is used in this image because of how the image is organized. The image is centered around the label and draws you to read the text and by reading the text, one could logically assume that this specific chicken may be healthier than some of the chickens displayed in the grocery store. The compositional choices of this image (centering of the label and blurring of surrounding parts) allow the audience to receive the stakeholders message clearly (Moxley 1). Ethos plays a role in proper analysis of this image because the label adds to the credibility of the organization and its accomplishments across the food industry. Figure two allows people to see that the Non-GMO Project has already made extensive headway in achieving their overall goal of a world free from

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