preview

General Information On The Fitness Industry

Better Essays

BSBMKG408B Conduct market research

Part A: Conduct and report on initial research
General information on the fitness industry and fitness industry trends, including the sources you have used to find this information.

Fitness industry general information:
It is concerned with the fitness side of business
Equipment, space and training are the main focus areas that are done in exchange for a membership fees
Gyms are distinguished through the size of the gym or training specialties that are developed for a niche market within the fitness industry
The other traditional way of distinguishing gyms is through membership fees
Fitness industry trends:
Specialty training facilities are one way of distinguishing other gyms from another
Gyms have been transformed into specialty training facilities for sports teams or professional sportsmen and sportswomen
Gyms and fitness centers have changed from expensive full service gyms to more affordable 24 hour gyms
Building a gym on your own is proving to be a risky move so most people are choosing to be a franchisee
Sources you used to find this information:
Business advisors: I looked at a website that informed me about how to become a franchisee. There was information about the costs that were involved and the opportunities that could open up when using a franchise instead of operating a gym with your own personal brand.
Government bodies: I looked at the Fitness Australia regulatory body that regulates the fitness industry. The information

Get Access