Gatorade Podcasts Essay

From the moment of its creation, protein powder has been engulfed in a tornado of controversy. Doctors, scientists, and athletes have debated on whether or not it should be used for years. Protein provides the building blocks for all cells and membranes, hormones and various growth factors. Elena Voropay, a writer for Iron Man Magazine, says “Protein is found literally everywhere in your system: there is protein in your muscle tissues, your heart, in the enzymes that digest your food, in your skin cells and even within your blood” (Voropay 1).

The idea of Gatorade was first created by the University of Florida assistant football coach when he was curious as to why many of his players were affected by the heat and contracted heat related illnesses. He worked together with a group of physicians from the university and discovered two factors as to why the players were feeling like this during practices and games. They found that the fluids and electrolytes the players lost through sweat were not being replaced and the amounts of carbs in the players’ bodies used for energy were not being replenished. They then went to the lab and came up with a “balanced carbohydrate-electrolyte” beverage called Gatorade that would replace the key components lost during sweating and exercising (Figure 1).

The biological value in whey protein enhances the body’s ability to absorb essential amino acids after resistance training decreasing the athlete’s recovery time. When athletes combine whey protein and creatine monohydrate they expect “a greater increase in lean tissue mass and muscular strength than supplementations with whey protein alone” (Burke, Chilibeck, Davison, Candow, Farthing, & Smith-Palmer 2001, p 350). Exogenous Cr supplementation increases the body’s Cr levels until saturation occurs. This saturation of Cr increases the PCK shuttle continuum allowing training intensity, volume, and duration of the exercise the athlete is performing to continue at a maximum rate. Any excess Cr in the blood is cleared through sweat, urination or renal filtration. Measurements in strength and peak torques of athletes supplementing with whey protein and creatine monohydrate (WC), whey protein (W), and a placebo (P) were taken. According to Burke et al, (2001) “repeated measure analysis of variance was used to assess changes in body composition, strength, and peak torque for the three groups (WC vs. W vs. P) across time” (p. 354). A twelve week strength training program was constructed and consisted of a “4-day split routine involving whole body musculature” (Burke et al, 2001. p 352). Subjects used detailed training logs to compare progress over the 12 week experiment. The end result from this experiment shows that subjects who “supplemented with both creatine and whey

In recent studies sports drinks like Gatorade, PowerAde, and Muscle Milk have been proven to be not fully truthful about their nutritional value and the impact it will have on some people.

The criminal justice system is meant to protect the innocent, and punish those who are guilty of a crime. However, no system is perfect, and as a result, sometimes the innocent become victims of the system that was meant to protect them. How exactly do these innocent people become victims of the system? Sometimes the person gets framed, and the crime scene is staged to point a finger at them. Sometimes, there is no strong physical evidence against them, yet circumstantial evidence is used by the crown to put them away. This happened to a 17 year old boy named Adnan Syed in Baltimore, Maryland, who was imprisoned for life, for the alleged murder of his ex-girlfriend Hae Lee. Throughout the Serial podcast, Sarah Koenig is able to critically analyze information which proves Adnan’s innocence. Firstly, Asia’s letters gave Adnan an alibi for the time of the murder. Secondly, Adnan’s innocence can be demonstrated through the lack of any strong evidence and the prosecution’s use of circumstantial evidence which can be disproved. Thirdly, Jay’s constantly changing testimony is not credible evidence of Adnan’s guilt, making him innocent.

Gatorade has made its significant impact in the mass market, but they want to expand and solely focus on the sports nutrition market. Gatorade has dominance in the sports drink market and with consumers they weren’t specifically targeting such as a couch potato drinking it for regular consumption. The brand decided to re-image itself by changing the logo with the word Gatorade and a lightning bolt to a G with a lightning bolt. This changing took place in 2009. They did this rebranding because of the one percent decrease in sales volume. Changing the logo hurt the company even more because people did not recognize the brand causing for a 13 percent decrease. PepsiCo failed with rebranding Tropicana as well and went back to the original. They decided to stick with the new brand image of Gatorade.

The commercial I chose was very influential for me but might not be to everybody. The commercial that I ended up picking to write this essay about is a Gatorade commercial of a couple of the biggest names in the National Basketball League, also known as the NBA.To begin this commercial, Kevin Durant goes to shoot a layup and Dwyane Wade, a player from the Miami Heat in this example, comes out of nowhere and blocks his shot to win the game for the Heat. It turns out that the close game situation was just a dream or rather a nightmare that Kevin was having. Immediately after having this dream, the superstar athlete goes and trains vigorously all while periodically consuming Gatorade products that range from eating energy chews to  drinking the actual Gatorade making the customer think that drinking this specific brand will make you better or more like the athlete Kevin Durant. After continuous training, Kevin finds himself in the game situation once more. However, this time it was different but the situation was the same.

This research will help people in wisely choosing their intake of commercially produced food. Introduction “Using protein and amino acid supplements include stimulation and maintenance of muscle growth and strength, enhancement of energy

A double-blind study was performed, in order to determine whether health young men performing prolonged resistance-typed exercise training would have increased muscle mass and strength when protein supplements were consumed before sleeping. Forty-one health young men participated in a supervised progressive resistance-typed exercise training, which were performed three times a week for a total of twelve weeks. In addition, the participants were required to consume a bottle consisting of either a protein or noncaloric placebo drink prior to sleeping on a daily basis. To prevent any bias in the results, the bottled beverages were masked for taste, smell and color and distributed randomly to each participant. The impact of the study was assessed based on the before and after measurements of body composition, muscle fiber type composition, muscle

Objective: To determent whether, when protein intake was at least 20 g at each meal, the consumption of a isocaloric high protein diet rich in dairy protein would provide greater increases in muscle strength, lean mass and physical function compared with either an isocaloric diet representative of the typical Australian dietary protein intake (i.e. ~1.1 g/kg/d) or an isocaloric diet high in non-dairy (i.e. soy) protein in older adults undertaking a program of resistance training.

In 1965 on a hot summer, the University of Florida created a never before seen drink with the purpose to assist their football players who suffer from heat illness to perform better athletically morphing into the international business we know today as Gatorade. Made for all athletes, on all different skill levels Gatorade claims it will “quench your thirst” claiming it will make you work faster and harder when performing. Since its creation Gatorade has become a house hold name because of how affective it has been fueling athletes of all sports replenishing them with the energy, carbohydrates and salts lost in high intensity workouts. Progressively, Gatorade is available in more than 80 countries in 50 varieties. Consequently, the following will reveal the international product drink of Gatorade and the ramifications of meaning, marketing, and money.

In the past, we disregarded the idea that consuming more protein and less carbohydrates could lead to better health. High-protein diets were regarded as ways

As an athlete myself, I am always looking for an edge over the competition. With the advantages made for Athletes in nutrition, there are many options to get that “edge”. Protein supplements, creatine, androstenedione, anabolic steroids; many athletes, including myself, turn to one or more of these products for that little extra to beat the competition. If an athlete is using these products, is it really the athlete performing, or is it the supplement? Through this paper, I will research the effects (positive and negative) of using these products, as well as determining whether or not each product should be allowed in organized competition.

Leading nutritionists believe that many people are also wasting money on protein powders because they’re choosing the wrong ones or not taking them correctly. Recovery after a gym session can be improved if you consume good quality protein within an hour of so of working out, but it doesn’t have to be in the form of a super-scientific supplement.

To address this growing problem, a panel of leading nutrition experts calling themselves the Beverage Guidance Panel was organized by Dr. Popin. The Panel has issued the following recommendations for beverage intake: