Foodland Ontario Case Study

As a part of the American Marketing Service (AMS), the NOP was founded in 1939 and strives to develop “national standards for organically-produced agricultural products” (“National”). Their mission is to ensure goods with an organic seal are controlled and distributed as uniformly as possible, and they take every complaint with a heavy hand to keep irregularities to a minimum. In 1990, the USDA was instructed to “establish uniform national standards for organic food and farming, fixing the definition of a word that had always meant different things to different people” (Pollan 154). Since then the term organic has been manipulated and distorted by large companies in order to push their products to as big a market as possible, leaving consumers dazed and confused about the actual standards of the foods they were purchasing. Often times, the true meaning of the extravagant or misleading words on the packaging is hard to translate for the average consumer-organic being no different. The seal that dawns certified organic products provides no insight into the qualifications needed in order to receive that stamp nor is the USDA very forthcoming about the actual meaning of the word organic. Any retailer can slap an “organic” label on their product so long as “at least 95% of the farm-grown ingredients are organic and you sell direct to customers in

Canada’s demographic trend is very unique due to the increasing number of immigrants and its aging population. Ethnics come to Canada mainly from China, South Asia, Middle East, Central and South America, and Caribbean. The increase in immigrants create a demand for the grocery industry to carry a broader line of products that cater to its multicultural customer base. Furthermore, Canada’s aging

Treating all of Canada as one market has many advantages. A company typically implements a global strategy when it wants to save money. A company can be more effective when it sells the same products to every market, because there is no extra time spent on differentiating the products per market, which means there are also no extra costs. Money is saved from buying in bulk and having a standard packaging. In return, the company can put more focus on the product and work towards changing and enhancing the product. The case states that the market share of Saralyn Mills has increased in each of the product categories in which it competes. By implementing a standardized strategy,

A policy Fraser Foods have in place is to produce its food locally, this helped in the horse meet scandal as they could verify the source of their meet to their customers and retain customer satisfaction and loyalty.

The authors in “UK consumer reactions to organic certification logos” (Gerrard et al., 2013), used many key concepts throughout the reading. One of those key concepts is “credence good”. Credence good is a type of good that can’t be verified by the consumer themselves. You need some type of certification or proof that it is what it said to be. Organic food is a type of good that you can’t tell whether if its organic or not. If you had two apples and one was organic and one wasn’t, you would not be able to notice a difference instead of one of them being labeled “organic”. Therefore, we have certification to prove that it is organic. The authors use this concept throughout the reading to show that each certification help proves that a food is

Our water is a non-GMO verified product sourced from organic land. The water can’t be certified organic, but the land can be certified and is protected land. Our team is customer-focused and can assist you with the process and any questions you might have about the service.

The Canadian Food Inspection Agency (CFIA) enforces these laws by inspecting the biosecurity, which involves preventing and managing disease. (web)

Acquiring life’s necessities for many Canadians is as simple as going to the grocery store. For most Northern Aboriginal Canadian communities, who face overwhelmingly high food prices this is not the case. The inability to engage in healthy eating practices for both financial and availability reasons is hypothesized to have contributed to the higher incidence of diet related diseases among this demographic. With food insecurity on the rise, policy reform is essential. Reform must consider both traditional and market foods, as well as minimize all current barriers to food attainment. Urgency is required for a sustainable solution to this problem.

“Maple Leaf Foods is a strong, values-based company where we take pride in doing what’s right for our consumers, customers, our people and the communities where we live and work.”

Food insecurity is an issue seeing growth in Ontario which has an impact on thousands of people annually. It is defined as when an individual does not have adequate or sufficient access to healthy, nutritious food which prevents him or her from maintaining a healthy and active life.Some causes of food insecurity includes low income or unemployment, location, gender, race, physical or mental illness or disabilities and more. From the research I have done, nearly 10 percent of all Ontarians have suffered from food insecurity at least one in his or her life. As we learnt in class,  few programs effective with the creation of a solution for the problem such as Northern Food Canada. Though benefits of Northern Food Canada exist, there were flaws

Organic products meet stringent standards
. Organic certification is the public 's assurance that products have been grown and handled according to strict procedures without persistent toxic chemical inputs."

Despite Canada’s many resources and services that can help its citizens live healthy lives those living in remote northern communities have difficulties accessing this help. To understand why this population experiences difficulties accessing nutritious food it is useful to identify and

Require that any food service provider make the nutritional content and ingredient lists for all their meals readily accessible;

Since 2006, the demand and market for organic food and drinks has been increasing exponentially. The demand for these organic products is growing much faster than the supply. Consumers are more interested in where their food is coming from and how it was made. “The latest data shows organic sales in Canada have tripled since 2006 to 3.7 billion dollars a year.” (Global News). There are not enough farms in Canada that produce and supply organic products to meet the high demand. It takes approximately three years for an average farm to convert to an organic farm. However, the whole farm does not have to be organic, a portion of the farm can be converted to organic while the rest operates the way it was previously. The demand curve has shifted

According to the USDA, organic foods consist of foods and products that are grown without the use of sewage sludge, harmful pesticides, and fertilizers made from synthetic ingredients. These standards and guidelines were implemented with the overall objective of improving the quality of the food supply while also preserving the environment. The Organic Foods Act (OFPA) “authorized a new USDA National Organic Program (NOP) to set national standards for the production, handling, and processing of organically grown agricultural products. In addition, the Program oversees mandatory certification of organic production.” (Gold “Organic Production/Organic Food:”) When these standards are upheld, consumers are given the opportunity to educate themselves on the contents found in their food, which