preview

Focused Groups Research Paper

Satisfactory Essays

One of the greatest advantages that focused groups have to offer is that it leads to more significant information, digging deeper and allowing for more insight. Focused groups allows opinions to be seen from all angles, allowing for diverse, in-depth discussion. Another great advantage of focused groups is if there is an effective facilitator, desired goal can be reached with minimal interruption. Focused groups allows for specific data to be collected that otherwise cannot be collect through other methods such as surveys. Although there are many advantages, there are many disadvantages as well. If there is a poor facilitator, many focused groups many be required to reach the desired goal. Poor facilitation could lead to ineffective communication.

Get Access