preview

Flagstaff Case Study

Satisfactory Essays

The organization consciously made the decision to keep Christ central in their publications. This is a rhetorical appeal to the Christian community of Flagstaff: potential volunteers and donors. Surely the organization wants public recognition, which is why they have publications and a website to be viewed. Also, community awareness of the work the organization conducts will attract members of the community in need. The strong presence of Christianity in both the texts and digital media publications is an effective means in fulfilling their purpose for a select number of people in Flagstaff. This strategy is sound when recruiting volunteers as it is logical to staff those whose central values and beliefs align with the organization. Publication

Get Access