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Five Competitive Analysis: Porter's Five Forces Model

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Porter’s Five-Forces Model of competitive analysis is a widely used approach for developing strategies in many industries. Generally, Porter’s Five-Forces provide a good, simple yet powerful, framework for developing an understanding of the competitive forces or pressure either increase or reduce within DiGi’s industry that influence its pricing decision. Great competitive forces put more pressure on it while weaker competitive forces get over the pressure.

1) Rivalry among Competing Firms Rivalry among the competing firms is usually the most powerful of the five competitive forces. The strategies pursued by one firm can be successfully only to the extent that they provide competitive advantages over the strategies pursued by rival firms. Malaysia mobile market is oligopoly nowadays after the consolidation in 2003. The telecommunications …show more content…

There are many threats of substitute products for both of the business lines are recognized. Firstly, there are many traditional and modern substitutes for voices services such as letter, fixed home line telephone, fax, and e-mail. From 2000 onwards, broadband Internet services, which enable faster and always-on connection to the worldwide web, offer more promising growth potential. In addition, the pressure on the very low cost to use the phone calling through internet or communicate through online messenger like Facebook, Skype, WeChat and etc had threatened the mobile service industry. The attractiveness of internet services making it more affordable to the masses. Secondly, consumers have become more demanding in quality data service and this create an opportunity for new entrants to provide a substitute product for consumers in lower price or better performance than the existing ones. For example, DiGi is facing new competitors in 4G WiMax which are P1 and Yes.

4) Bargaining Power of

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