Final Analysis on John Lewis Partnership

British people take a positive attitude towards the new products and new tastes. Waitrose has a wide range of articles, selling a lot of products typical and produced in other countries. http://www.waitrose.com/home/inspiration/About_our_product_ranges.html accessed 20/03/2011

Bolland’s Strategic Rethink – An article by Rosie Baker appeared in Marketing Week, UK (News Section, Page 19 under the section of Retail. October 18-24, 2010).

| -Easy for JLP customers to ‘switch’-This ability to ‘switch’ for consumers is mitigated by JLPs unique approach to their customers – by providing real service, and service-incentives within employees, they create a shopping experience that cannot simply be replicated in any other store-CULTURE creation within their stores makes switching (with the same level of service) very difficult for consumers.-Relatively low share of retail market represents a real threat in terms of ‘weight’ in the market – threatens expansion-JLP has built more stores in past year, compared to any other year, despite limited capital – clear focus on

GLOBALISATION: Waitrose is expanding its business and suppliers through the world. It trades with more than 80 countries.

The threat of substitutes in the food retail industry can be high among the ‘Big Four’ as switching costs are relatively low and products can be similar. However, most have their own private labels and also target slightly different markets, such as Sainsbury’s having more upmarket positioning and Tesco’s cost leadership. Waitrose offers unique and differentiated products, which are, in the eyes of the consumer, significantly superior. No other supermarket offers such premium quality products with great service and such a large range of organic products as Waitrose, so this makes them extremely difficult to substitute. (Euromonitor, 2008).

With the help of pilot project, they will reconstruct the Sydney flagship store. The organization will catch the profit at long term and get their customers back. The benefit will go up till 50% by 2019 and company will open 7 new retail stores by mid-2021.

As the fastest growing supermarket chain in the past three years with an 8.7% growth rate between 2011 and 2012 & gross sales of £2.8 billion (JLP Interim Report 2012) Waitrose’s current strategy for rapid growth and store expansion has meant that the distribution network will require re-aligning to future capacities. Enhanced Logistical capabilities and efficiencies are required to manage the increased volume of stores across the UK network.

Threat of New Entrant: As a result of the crisis going on at J.C. Penny, many new retailers’ stores have found their way to the market.

We found a gap within our marketplace proving there was a lack of quality ecommerce stores offering quality goods at competitive prices. Consumers are spending their money online with overseas stores to source the goods.

At Waitrose, they combine the convenience of a supermarket with the expertise and service of a specialist shop. Above all they take pride in the freshness and quality of their food and products. As you know, Waitrose is partnership with John Lewis which has been ranked first in the “Sunday times” the UK’s largest unquoted company by sales.

Omega is a successful company and one of the largest supermarket chains in the UK, employing a large number of staff in stores across the country. Although the industry has seen very little growth in recent years, Omega has successfully increased its market share through a policy of lowering prices (the company claims to have reduced prices by 7.5 per cent between 2004-2009) and improving customer service. It currently holds a dominant share of the UK market in its core business and is growing rapidly in related areas. The company plans to continue expanding in the UK, opening up new stores on brownfield sites in regeneration areas.

2. mySupermarket Limited (2013) The List of Yogurt in Waitrose [online] available from [24 November 2013]

As Morrisons struggles to regain its control in the supermarket industry of England, the performance of Chief Executive, Dalton Philips, has been under tremendous scrutiny. While Morrisons is a publicly traded entity, listed on the London Stock Exchange, as of February of 2014, ambitions have emerged on behalf of the founding

As a PR assistant at Tesco you have been asked to give a speech to business students at the London School of Economics. In your speech you account for some of Tesco's current problems and comment on the company's efforts to solve them taking the changing consumer behavior into consideration.

| * Tesco launches its Organic range * Computers for Schools is launched * The first Tesco Metro store opens at Covent Garden, London * ‘Every Little Helps’ is launched