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Fictional Auto SWOT Analysis Paper

Satisfactory Essays

The SWOT analysis is a tool that is used to identify and understand the internal strengths and weaknesses in an organization and the external threats and opportunities in the market environment the organisation is operating in. Ferrell & Hartline (2011), state that it helps an organization chart a niche that is sustainable in a particular market. It helps the organisation identify a growth pattern or path that would best exemplify its good values and opportunities for the benefit of the shareholders. The SWOT analysis done for Fictional Auto identified a number of strengths that gave it an advantage over its competitors (Hill & Jones, 2008). Fictional Auto has provided almost a century of good reputation and value to its customers through its products. This means that the customer is able to trust and rely on the company to give good service. With a wide distribution …show more content…

This would ensure that the turnover rate that has spread into the associates is reduced. Since the staff would be able to deal with the associates to the highest possible standards.
Dealership score cards would also help in a great way retain associates since the best associates would be put in a rewards system that would ensure they we have a better brand image which translate into better satisfaction for our customers (Ferrell & Hartline, 2011). This would also ensure that our franchise structure that is in disarray will make economic sense to our dealers who feel slighted from the current structure that we use. The fines we have received due to the regulatory flouting because of our internal structural flaws would also be reduced if we adopted better dealership scorecards and marketing thus any grievances attributed to our firm would be reduced (Hill & Jones, 2008). It would also reduce apathy by our customers attributed to the same

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