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Feed By M. T. Anderson Analysis

Decent Essays

Today's society is fueled by marketing and consumerism, which is detrimental to our environment. Throughout the novel Feed, M.T Anderson uses a futuristic society as an scathing indictment of our current consumer habits. This is best demonstrated by the use of multiple related themes. Many abrasive marketing techniques used by multinational conglomerates are designed to prey on middle and working class consumers. Thus creating a higher demand for product manufacturing. This higher demand in return increases environmental pressures, due to an unregulated private manufacturing sector.
Two relevant themes that relate to each other are “Because it is built into things we use every day, marketing is inescapable¨ and Negligent consumerism is destructive to the environment¨. These two themes relate to each throughout novel. With that being said, marketing is widely demonstrated all through our daily lives because of the modern societal use of products that are brought to our attention day in and day out. Whereas abrasive marketing tactics become more prevalent in the average consumer's daily habits. The draconian nature behind marketing is easily forgotten. With marketing comes consumption, with mass marketing comes negligent consumption, with negligent consumptions comes a …show more content…

It's important to understand that valuable natural resources are constantly put to use to produce an unlimited supply of products. Anderson points this out saying, “Jefferson Park? Yeah. That was knocked down to make an air factory….Do you know how inefficient trees are, next to an air factory?” (Anderson 125). If we continue to let this issue ‘slide’ then we are basically just watching our natural resources disintegrate right before our eyes. Marketing is important but not important enough to steidley take away valuable natural resources that are needed in this

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