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Fedex, The Most Successful Companies Of The World Essay

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FedEx is considered one of the most successful companies in the world. When founder Fred Smith was in college, he wrote a paper that outlined a system that would deliver time-sensitive items quickly (fedex.com). In 1971 his idea came to life and FedEx was born in Little Rock, Arkansas (fedex.com). In the 45 years they’ve been operating they still keep their “Purple Promise.” That’s the nickname of their motto to make every FedEx experience outstanding (fedex.com). Innovative services such as overnight shipping needed to match with excellent customer service.
Their website, which was founded in 1994 (wired.com), allowed customers to track their packages within seconds. Package tracking allows a customer to follow their packages and gives peace of mind that important items have met their destination. Prior to the inception of their website, a customer would have to call to track their package. While still an option, many people prefer the ease of tracking from their computers or smartphones. Their application Ship Manager can be installed on a customers’ website so they can determine shipping charges and print labels from home or the office (textbook, p. 22). Instead of nurturing an isolated environment from business owners, FedEx looks to integrate their services within a businesses’ management information system. "We allow customers to drag and drop names from their address books into FedEx Ship Manager," says FedEx CIO Robert Carter. The integration provided "makes the

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