Federated Industries (1984) Thomas Connors will bid for Southern Valley Authority to sell capacitor. The market of it is already matured and price has been eroded (Margin of the price that won the last bid is only $0.02). 85% of customer in the market is price oriented, SVA as well. The product is hard to differentiate. The goals Connors was given from the manager are... 1. higher margin 2. recover share from 36% -> 50% 3. price stability How much should he bid? (It's an option as well to withdrow from the market) (July 1984) Industry capacity utilization is 40%, price is new low Federated Industries group 3 divisions (Sales) Transformer (75.7M), Capacitar(8.4M), Switchgear(31.2M) 50 sales force, 10 geographic districts, Customer …show more content…
(In 1983, sales was 8400, VC was 5600 and contribution margin was 2800) If withdrawing the market, group's overhead reduces by 2000. So, as long as contribution margin is above 2000, it can be continued. For getting back profitability, there is no innovation and recover of profitability. The market has been fully matured; price continues decreasing and, as a result, industry revenues also continues decreasing even though volume of shipments increases. It is very difficult, generally, to increase price once it decreased. If there were innovation and Federated could appeal other additional value to customer, it could win both share and profitability again. However it cannot be expected. firstly because this product is too simple to innovate, and secondly the company doesn't have competency in R&D. 6 If Federated stays, what action should it take on the SVA bid due August 6? If it stayed and wanted to win the bid, put 2.50 because Federated need to push price down if going low bid price. (1.98 is also reasonable select. Since there is no brand image or loyal customer, it's not big problem to price very low as long as defend VC. Profit is only $4000, but as long as the business continues it's better than nothing.) Nos KVAR Total KVAR Total KVAR/stage Federated bid Winnig bid stage1 2 12000 24000 10 100 1000 25000 stage2 24 12000 288000 100
Although the company did show an increased gross profit of $8,255,000 with $6,358,000 less Net Sales in 2013 versus 2012, that increase is due to the reduction in product Cost of Goods Sold by $14,613,000. Since increases in product price will negatively affect sales, one of management’s primary goals is to keep prices stable. This objective is achieved through implementation of cost cutting programs, investing in more efficient equipment, and automation of more steps in the production process.
The lowest amount the firm should accept for the contract is $2,585,000. This is the total of all of the relevant costs for the project.
• Net profit margin has been negative and no major patterns over the 9 year period on net profit since the trend of the industry is based mostly on economic factors, and whether or not they secure contracts. Due to high percentage of COGS they are only left with a net profit of $980 or
After reading this report you will discover the Current Market Conditions Competitive Analysis for Sodexo. The reader will discover the history of Sodexo, Affect Demand, Supply, and Prices in the Market in which the Competitor Operates. The reader will understand the Market Product, Including Analysis Competitors, Issues or Opportunities that Affects Competitiveness and Long-term Profitability, Factors affecting Variable Costs, Including Productivity, Factors affecting fixed
Hence, we should pay a price below $5.51mn. As per informal inquiries made by us, the studios would be tempted to accept the price of $2mn or more and would not even consider a price below $1mn.
Question 1) Should Dannon proactively communicate its CSR activities to the public? Discuss pros and cons of your decision.
In year 17 we totally changed our strategy. This time we were targeting an entirely different market. We brought down our models offered from 200 to 150, furthermore we raised our average S/Q rating by almost 40%. To increase the S/Q rating we had to dramatically invest in TQM and enhanced features. This did slightly did improve over market share but at the same time brought our net revenue down and we found ourselves struggling with cash towards the year end.
However we feel that this strategy also has several weaknesses. Compared to the first option presented by the VP of Advertising, we would still need to advertise that our product is coming down in price. If we don’t advertise, the consumer is still going to be drawn to our competitors because they will remain unaware of the new parity in pricing. Also, if we
After analyzing the results from the previous quarter, it was determined that the prices set for each segment were not sufficient. Product sales priority were also not properly adjusted. With the R&D investments, sales priorities needed to be changed for the main focus to become the most profitable market segments. Prices were not competitive which in turned decreased revenue, market share, and profitability. To become more competitive we altered the prices in each market segment. The Workhorse product was the first to change, the price was lowered to $2500 in an attempt to increase sales; at this price Team 4 was still making a profit on this product, as well as making the price much more competitive. The Workhorse sales priority was also lowered to 3rd in Americas and 4th in APAC and EMEA. This product was not selling as well as we had hoped, and was no longer as profitable as it once was which led to this decision. Next, the Innovator product’s price was adjusted; this involved a price increase to $4100. This price was adjusted to include the new
Since the early 1990s, the players in the market have copied each other's innovations and this has led to very little differentiation of products in the market. Customers in this industry are very price sensitive and little differentiation allows them to shop around for the best deal. In businesses, there was also a trend towards contracts with multiple suppliers and this further increased customer power. These factors combined have led to lower industry attractiveness since 1990.
The recent decline in share price reflects that the market recognizes the declining profitability of the industry.
They expect to see increased profits from our market shift efforts by the end of Year 2. Over the next three years they expect lower profits and make inroads into this tough market. We estimate that they will be able to reduce marginal costs and increase overall profitability by Year 3 or Year 4 as we grow and take advantages of economies of scale
The accompanying are reasonable effectiveness focuses on that the Panel accepts are achievable by the new local trader: In the initial ten years after consolidation, $1.7 billion in expenses at net present quality can be expelled from the power, the appropriation sector. 69 After taking into consideration $500 million in exchange and move costs, it is normal that cost funds of $1.2 billion at the net present worth would be attained to over the division over the initial ten years for the profit of clients and shareholders. This would be comparable to roughly $70 every year for each power client before the end of the tenth
My strategy seemed to work well for the first two years but then it became evident that I was losing market share in the NiMH business. I decided to cut down R&D in that division too early and that caused me to miss my sales targets. As I lost market share in my core business, the volume effect from my decision to lower NiMH prices did not compensate enough to allow that division to remain profitable. Suddenly, I had a very tight R&D budget to work with (as it was based on sales projections) and limited cash could be allocated to the improvement of the ultracapacitors business. I also reacted too late to the shift in customers’ demand for Power Packs products from Power Tools products, which caused late and lower-than-needed investments in other products’ features such as self-discharge (high priority for both NiMH and ultracapacitors).
Hence, it is hard for me to recover in that situation. I only reached the cumulative profit of -10.48M for the first time I played. Reasons contributed to the results are many. Firstly, I did not have clear position at first and did not stick to my long term plan; I managed to innovate in both the NiMH and also the UC technology. External environment changes also affect the sales and profit significantly. For example, the Lithium-ion battery producers made the price deduction influenced the price I offer to my customers. The other difficulty I faced is that customers preference changes are hard to predict. For instance, the customers’ increase of importance of recharge time has led to my investment in desired energy density not generating deserved customer preference. Even worse, the constant price reduction request made my company profit shrink. The challenge is that it is almost impossible for me to innovate in the two area to try to maximum my sales for all the customers. Clayton Christensen’s disruptive innovation theory also explains my failure experience, that is: every company that has tried to manage mainstream and disruptive business within a single organisation failed. The next time I play, I will nurture the disruptive UC technology in an separate entity and try sticking to a long term plan. I should manage the two technologies separately. Another important lessen learnt was that once decide a plan or a strategy, keep sticking to the strategy