EXTEND FERTILITY CASE STUDY
AD740 Planning and Opening New Ventures
Professor: Steve Leybourne
LIANG SHI
02/29/2016
Opportunity
Christy chose this industry from listening to her inner voice and needs. She devoted herself to her career and passed the peak time of fertility. She was trying to find a way to balance having a career and a family. Reading of Hewlett’s book and discussion with Christy’s friends about fertility treatment inspired Christy brought her interest in digging in the fertility industry. At that time, some medical research center started to offer freezing egg services to cancer patient before chemotherapy. Christy thought this technology could benefit professional women who often delay on serious relationships,
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Extend Fertility offered storage services to their clients by partnering with a secure cryopreservation facility. Also, the company promoted its business by educating potential customers via its programs and activities. Extend Fertility generate profit from egg freezing product, license, and consumers service fee and payment from fertility clinics. The company collected ongoing storage fee and about 40% of the total cost of the procedure. The rest of money would split between medical clinics and pharmaceutical. Christy expected 80% gross margin on the services provided by the company.
The business plan with such high gross margin seems quite favorable. However, the company’s concept has some potential problems. The company did not mention how to minimize the risk of hurting women’s health when they proceeded to collect their eggs. Furthermore, the business plan did not include the best use time of the storage eggs. If the eggs were expected to keep in years, the quality of eggs could not be ensured. Finally, they did not offer a strong report to state the potential issues of using freezing eggs. Would the technique influence the health of babies?
Competitors
The competitors were the local fertility clinics. The largest clinic had eight doctors and took 5% market shares. Some of the clinics were able to similar services to Extend Fertility but were at the disadvantage to the company. The firm was the only one got FDA proved
In the Hendersons’ case, the couple was able to successfully undergo infertility treatment in the past and now have one child, yet failed to see gains from a similar treatment covered by Clarion the second time. Consequently, the Hendersons were advised to seek a more involved, costly procedure in relation to the previous treatment; however, there was little medical evidence presented regarding the success rate and medical necessity for the recommended treatment.
While this cannot be statistically verified for years to come, women may feel not only that the threat of their inner “time clock” may be eased by assisted reproductive technology, but also that the financial burden of these technologies will be relieved by state-mandated insurance coverage. Due to the availability of insured ART services it may be that in the foreseeable future a whole generation of women may forego natural conception, instead opting to attempt conception on their own schedule rather than under the time constraints of their biological time clock.
Imagine this, you are fertility doctor who in the past had helped a twenty-six year old, single woman to have six babies; and now at the age of thirty-three years old that same single woman whose children are now between the ages of two and seven walks into your office and says “I am ready for my next baby”, (her last six embryos are in your possession). What would you
Finally, the resolution of this topic is analyzed through a recorded interview and both printed and online articles. The resolution of this issue is society's take on IVF since the birth of Louise Joy Brown, and how this advancement has impacted the world. First analyzed is a recorded interview video from BBC, an international source. This interview is of Louise Brown as an adult, and helps portray the reality of this situation. The interview helps viewers understand that this artificial fertilization technique produced a real, living, breathing human being. She can formulate thoughts and opinions about the medical breakthrough that was her birth. This interview asks Louise what she feels her birth has brought to the world (Brown), but may
Making big choices in life can be difficult, especially if that big choice is having children. There are many men and women who are infertile that still want to have children. Most decide to adopt other children who do not have families or their families do not want them. But when adoption is not an option, there is now a way where those men and women can have their own children together through fertility treatments. Fertility treatments could be a good thing:being able to freeze egg and sperm, they can help infertile couples, and avoiding transmitted diseases would be easier.
Deborah L. Spar’s book, The Baby Business, provides an eye opening experience about surrogacy and the selling of eggs without women becoming pregnant. I am surprised to know how people in general and the field of medicine in particular can and has find ways to make the process of procreation possible and a accessible through marketing. Considering the time of Abraham when Sara who longed to have a child asked her husband to give her a child through her maid and claim him/her as her own, was
There has been much scrutiny over college athletes receiving illegal benefits over the years. What should be looked at more closely is why these benefits are illegal in the first place. The NCAA has such a stranglehold on college athletics that college athletes are not allowed to do what many other college students do. Many recent scandals have sparked the debate of the payment of college athletes. There has been controversy as to whether college athletes should be paid, or whether they should be happy with their scholarships.
“The methods used to obtain eggs have put egg donation in the spotlight, especially the issue of compensating women for their eggs.” (Chapter Preface)
Although I was very hesitant to come to last night’s class I’m glad I did. I wanted to take anxiety meds before-hand but I didn’t have any left. The concepts of pregnancy and childbirth are uncomfortable for me because I’m adopted. I’m not sure if it was me being overwhelmed with the topic or what but I feel like it was rushed and I’m not sure how much of it I absorbed or understood it. There was so much terminology when it came to the infertility solutions.
Technological and scientific advancement has introduced various changes in the reproduction process. For instance, women can undertake safe abortions, use birth control pills and freeze their eggs. The idea of freezing eggs has often been used to help women undergo cancer treatment techniques that are more likely to interfere with their fertility. Women with crippling genetic disorders have also used the freezing option so that they can offer their eggs to someone that is not a carrier of the same disorder. However, recently, healthy and fertile women tend to freeze their eggs with the claims of being busy and focusing with their careers. Hence, they decide to postpone conception and pregnancy for a later period. The behavior seems unethical because some of these women are simply persuaded by their organizations and they agree with the idea because they are afraid of being sacked. The lack of informed
Our own L.A. egg freezing expert, Dr. Bendikson, knows virtually everything there is to know about ovulation induction, IVF and egg freezing, and is also a teacher, researcher and mom of two. We asked her whether egg freezing is something she would recommend for herself or her own family and friends.
In today's society media bias is almost everywhere . News channels take stories and twist them around to make certain people look bad . At the rate bias media is growing there may not be a end. If all media sources reported the truth then accounts of bias media will go down .
Final Examination 1.) Question 77 – The Capacities of the Soul in General: a2. Does the soul have only one capacity, or more than one? Aquinas claims that it is more fitting to think of the soul’s powers in the plural sense. He argues for this position based on a hierarchy of being: the higher one is up the hierarchy of being, the more unified are ones operations.
It goes without saying that a counselor treating clients for infertility should be empathetic, understanding, genuine, and non-judgmental among other traits. Initially, after drawing out the client’s story and assessing their needs for therapy one beginning of treatment can be to provide psychoeducation from a biological, medical, and psychological perspective (Joy & McCrystal, 2015). This ensures a firm foundation for both the client and therapist to develop a healthy treatment plan from which to explore all available options, alternatives, and possible outcomes that are presented. A few examples are in vitro fertilization, surrogacy, adoption, and even acceptance that rearing children
Artificial reproductive technology (ART) is defined as procedures which stimulate a woman 's ovaries to produce eggs, the eggs are then removed, combined with sperm, and then returned to a woman 's body (Bell, 2016). ART is becoming more and more popular throughout that globe. This method of conceiving children gives women who may be struggling with infertility options that were not possible before the advent of such methods. ART is relevant to the sociological definition of global health because it is evidence of the fact that our world has become interdependent especially when it comes to medical technology. However with ART comes the notion of the culture of disguise and in many countries this is an integral part of artificial reproductive technology process. With that being said, sociologists should look to study and understand the culture of disguise in ART as it pertains to global health and it shapes interactions between people and the society they live in.