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Executive Summary Of Proton Company

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Executive Summary

Proton Holdings Berhad has become the main automobile company in Malaysia that provides high quality cars for Malaysian even operates in at least 26 countries of which the majority are in Asia. In Malaysian alone, Proton has sold over 3,500,000 cars between 1985 and 2013. The United Kingdom is by far the company’s most successful export market in terms of cumulative sales volume, and at one point Proton set the record for Fastest Selling Make of New Car Ever to Enter the United Kingdom.
Besides that, Proton Holdings Berhad has primary competitors from Hyundai and SEAT. Proton Holdings also has joint ventures with four different international automobile company which are Mitsubishi, French automobile manufacturer, Citroen, China Youngman Automobile Group …show more content…

It has an additional manufacturing plant at Tanjung Malim, Perak. The company was set up on May 7 1983 as the sole national car company until Perodua came in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad (National Automobile Private Limited). In January 2012, DRB-HICOM take over the industry in transaction amounting RM1.2 billion. Proton has been used in Southeast Asia, China, Australia, Middle East, United Kingdom and South Africa. The Executive Chairman is Dr. Mahathir Bin Mohamad. The number of workers is almost 12 000 and the website that we can visit is (Proton Home, 2015).
PROTON’s Benchmark
Proton benchmark is based on Toyota Motor Corporation. Toyota is the largest automotive manufacture designs and manufactures a diverse line of products that rangers from subcompacts to luxury and sports vehicles such as SUV, trucks, mini vans and buses. Parking is produce either combustion or hybrid engines, such as subsidiaries Prius. Toyota also produce vehicles, Daihatsu Motor produces mini-vans while Hino Motors producing trucks and buses.
PROTON’s

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