Executive Summary
Proton Holdings Berhad has become the main automobile company in Malaysia that provides high quality cars for Malaysian even operates in at least 26 countries of which the majority are in Asia. In Malaysian alone, Proton has sold over 3,500,000 cars between 1985 and 2013. The United Kingdom is by far the company’s most successful export market in terms of cumulative sales volume, and at one point Proton set the record for Fastest Selling Make of New Car Ever to Enter the United Kingdom.
Besides that, Proton Holdings Berhad has primary competitors from Hyundai and SEAT. Proton Holdings also has joint ventures with four different international automobile company which are Mitsubishi, French automobile manufacturer, Citroen, China Youngman Automobile Group
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It has an additional manufacturing plant at Tanjung Malim, Perak. The company was set up on May 7 1983 as the sole national car company until Perodua came in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad (National Automobile Private Limited). In January 2012, DRB-HICOM take over the industry in transaction amounting RM1.2 billion. Proton has been used in Southeast Asia, China, Australia, Middle East, United Kingdom and South Africa. The Executive Chairman is Dr. Mahathir Bin Mohamad. The number of workers is almost 12 000 and the website that we can visit is (Proton Home, 2015).
PROTON’s Benchmark
Proton benchmark is based on Toyota Motor Corporation. Toyota is the largest automotive manufacture designs and manufactures a diverse line of products that rangers from subcompacts to luxury and sports vehicles such as SUV, trucks, mini vans and buses. Parking is produce either combustion or hybrid engines, such as subsidiaries Prius. Toyota also produce vehicles, Daihatsu Motor produces mini-vans while Hino Motors producing trucks and buses.
PROTON’s
He provided some of the best feedback I have had throughout my career. During a deployment he called me to the commander center and even though we were immerse in combat operations he just wanted to check on how my section was doing during the deployment and did we have everything we needed. I believe the best part was the fact that he did it because he genuinely cared not because of some military regulation. In Candice Frankovelgia article “The Key To Effective Coaching” you can see that my leader was doing what is references in the article(Frankovelgia, 2010).. A relationship is number one you can’t coach someone you do not have a relationship with. The others where challenging thinking. Providing assessments and driving results (Frankovelgia,
Greed and ambition cause the mind to rot, as exemplified by Macbeth and Lady Macbeth. The two spiral throughout the play, their minds consumed by guilt and gluttony, resulting in their downfall. Human nature encompasses the "behavioral traits of humankind" (Dictionary), with greed and ambition often intertwining. This is evident when Macbeth, a high-ranking soldier with respect for King Duncan, succumbs to greed and ambition upon hearing the prophecy from the three witches. His respect turns to dismay, leading him to the point of killing Duncan.
Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world. Main products are a passenger car, truck, bus, RV etc. The company headquartered in Toyota, Aichi, Japan which employed 300,734 people worldwide and was the third largest automobile manufacture in 2011 by production behind General Motors and Volkswagen Group. Toyota is the eighth largest company in the world by revenue (around 200 billion USD) in 2011. The company reported it had manufactured its 200million cars in 2012.
Toyota Motors Company is multinational Japanese vehicle producer, an enterprise that has it 's headquartered at Toyota, Aichi. Toyota Motors are the biggest world 's producer of the autos about the statistics of 2013 by the quantity of vehicles. Toyota was additionally the greatest maker of the autos in 2012 and has been the initial a car producer that delivered ten million vehicles for each year. It is likewise recorded the most significant assembling organization in Japan of the market capitalization and income. The engines business delivers its vehicles
Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.
Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011
PROTON are known as Government-linked company since it was established in 1983, but in 2012 PROTON are completely marked as private entity when
Of the top 10 automobile manufacturers globally, in 2014, America is represented 3 times, by Ford, General Motors and Fiat-Chrysler. The two top selling manufacturers, Toyota and Volkswagen Group are Japanese and German respectively (“Leading automobile manufacturers”, 2015). This indicates that there is significant, global competition and that competition is currently better placed than the American manufacturers. The primary competitors are currently Japanese, German, French and Italian (“Leading automobile manufacturers”, 2015).
Toyota also has a strong portfolio of prestigious brands such as Prius, Camry, Toyota, Lexus, Corolla, Land cruiser, Hilux and other brands. In fact, the annual Brands Top 100 ranked Toyota a leading brand. This strong branding and market position allows Toyota to market its product with premium prices and high profit margins.
Mitsubishi is the next to top in the market share, having 24% of market share according to last year’s YTD sales data from the Chamber of Automotive Manufacturers in the Philippines. (CAMMPI)
Toyota is benchmarked as the best in class by all of its peers and competitors throughout the world for high quality, high productivity, manufacturing speed, and flexibility. Toyota automobiles have consistently been at the top of quality rankings.
Table of content …………………………………………………………………………………. 2 1.0 Introduction………………………………………………………………………………...…3 1.1 History ……………………………………………………………………………….. 3 1.2 Proton | INSPIRA …………………………………………………………………... 3 1.3 Product Life Cycle [PLC] …………………………………………………………... 4 Introduction Level ………………………………………………………………….. 4 Growth Level ………………………………………………………………………... 5 Maturity Level ……………………………………………………………………..... 5 Decline Level ……………………………………………………………………….. 6 2.0 Analysis ……………………………………………………………………………………... 6 2.1 Proton | SWOT Analysis …………………………………………………………... 6 Strength ……………………………………………………………………………....6 Weaknesses ………………………………………………………………………….. 7 Opportunities ……………………………………………………………………….. 7 Threats
Most of the channels for Proton bail out. Market share declines to 15%. Surge in sales for Honda and Toyota who now can price much lower.
Nissan cars are renowned as the top selling automobile in the world due to its low price and great performance. Whether you like fast car or a car for the family, Nissan’s cars exceed at whatever the people need. The company, Nissan Motor Co., create with the world economy and the high demand for more fuel efficient cars. With a wide range of cars from family size cars such as Nissan Pathfinder to a stylist sporty car such as the Nissan 370z, Nissan Motor develop all kind of automobile that will fit anyone style. Some people even consider Nissan futuristic for their electric cars, which require no gasoline for it to drive. With cars like these Nissan really make a name for itself when it comes to innovation. Their cars are top in class at
The second problem that Malaysian Automotive Industry is government policies. For many years Proton has been one of the most important GLC’s in