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Examples Of Social Judgment Theory

Decent Essays

Heald, J. E. (1991). Social Judgment Theory: Applications to Educational Decision Making. Educational Administration Quarterly, 27(3), 343-57.
This study (Heald, 1991) uses social judgment theory, a theory that is supposedly nontraditional to the field of education to improve the ability of school administrators in identifying more accurately students who are at risk of dropping out of school. The study argues that social judgment theory, although it is not traditionally utilized in educational decision-making, has significant potential in that area. Particularly, the researchers argue that social judgment theory offers decision makers (perhaps not just those in educational settings) the opportunity to better understand “the nature of their intuitions, inferences, and biases and the role they play in their judgments” (p. 355).
Ex post facto data were collected on 120 students who were 7th graders during the 1985-1986 school year. Their records had been randomly chosen from rural, urban, and suburban school districts in Atlanta, …show more content…

An odered alternatives scale was created to assess the three latitudes with regard to the believability of various percentages of students who drink at most five drinks at social gatherings. Nine questions were given as alternatives. Following the survey, an intensive social norms campaign that began the previous year was resumed to reduce high-risk alcohol consumption on campus. Posters with several different messages of the statistics of alcohol consumption were displayed and widely distributed around campus. In the spring of the following year, another survey was conducted to display reproductions of the campaign messages and measured the amount of exposure the students had to the messages in the last three

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