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Example Of Social Judgement Theory

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Social Judgement Theory
In the discourses of everyday human interaction, messages are crafted, communicated, received, and responded to. Social Judgement Theory argues that how the recipient of a message perceives and interprets a message, involves a process of judgment and effect that is based on the recipient’s ego (attitude) and anchoring position (opinion) about the topic. This process is key to the resulting assimilation, rejection, or persuasion of that message. Where does this theory come from and how does it work? This paper will explore how Social Judgement Theory was developed and is described, along with providing an evaluation and example of the theory in practice.
The Development
Background
Social Judgement Theory is a theory of persuasion and attitude change. It was developed by the work Muzafer Sherif and Carl Hovland in 1961. The central figure in the development of this theory was Muzafer Sherif. Originating from Turkey, he is considered one of the founders of social psychology. He is best known for his research on the autokinetic effect in the 1950’s, which describes the illusion that a small and stationary pinpoint of light in a dark room actually moves. Using this same effect, he applied it to the way we perceive messages and change our beliefs and positions over time.
Carl Hovland was considered an early communications theorist. He is best known for his work on attitudes and social communications. He was a former Yale University Professor and

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