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Evoking Freedom Study

Decent Essays

The Effects of “Evoking Freedom” Technique on Compliance Social influence and the power of social situations have always been central topics of inquiry for psychologists due to their impact on our everyday lives. Social influence refers to the ways in which people alter their attitudes, emotions, and behaviors of others. Every day, we encounter countless attempts by other people to influence us. Likewise, we try to influence others. Compliance is a kind of social influence in which an individual modifies his or her behavior in response to an appeal made by another person. Many studies have investigated effective means of increasing compliance rates.
Gueguen, Silone, David, and Pascual (2015) were interested in exploring the effects of the …show more content…

We hypothesized two main effects and one interaction. The first main effect was the level of demand of the task such that the rate of compliance will be significantly higher for a low-stakes request than for a high-stakes request regardless of the administration of the “evoking freedom” technique. We believed that when the demand of a request seemed low, it might lead to a higher compliance rate because such cost may appear to be easier and less complicated to people than a high-stakes request. The second main effect was the presence of the “evoking freedom” technique; we predicted a main effect for the “evoking freedom” technique condition such that the level of compliance when the request ends with the option to accept or refuse will be significantly higher than when the participants were not offered the option to accept or refuse, regardless of the level of demand of the task. We hypothesized that there will be a significance difference because, for a high-stakes or for a low-stakes request, explicitly asserting this phrase to the participants lessens the target’s awareness that her or his freedom to say “no” is being threatened (Gueguen, Silone, David, & Pascual, 2015). Consequently, the “but you are free” technique results in an increased …show more content…

Also, if the cost of the request plays an important role as predicted in determining the compliance rate, we should see a higher compliance rate in a low-stakes request in the presence of the “evoking freedom” technique than in a high-stakes request in the presence of the “evoking freedom” technique, and a higher compliance in a low-stakes request in the absence of the “evoking freedom” technique than in a high-stakes request in the absence of the “evoking freedom” technique. If we had seen these effects, it would have also meant that we support the idea that when one is given the freedom to accept or refuse a request, he or she will be more likely to comply even with a request that is costlier for that

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