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Evaluation And Synopsis Of The Event

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Written Evaluation/Synopsis of the Event
Our event was complicated from the beginning; however, our group managed a brand new event for the Undergraduate Communication Association through the guidance of Jessica Thompson and Josh Nesselrodt as our clients and the hard work of our team. The event that our group hosted was Pathfinder, a communication-driven discussion of both academics and career opportunities through two panels. The event, sponsored by the Pepsi Enhancement fund, despite conquering several great feats as a new event with high reviews from attendees, a few things did not go as we panned for our event. However, we would like to discuss various others in which we took much pride.
First, we had originally discussed a later date that gave us some leeway with how we were going to present marketing materials as well as the social media strategy to promote our event properly. Pressed for time, we cut our event time by a few weeks. This led to a few issues as we had much to do in little time. We were able to get flyers out to the campus area as well as promote through our Facebook event and the University of Maryland’s UCA Twitter handle.
Another victory for our group was our attendance. For the timing of the event being on campus on Friday midday, we were able to pull a small group of an attentive audience. Those that were there were engaged and in reviews, said they had found the information very useful to their lives perusing communication. Panelists as well

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