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Evaluate the Relative Importance of Corporate Social Responsibility Relative to Other Corporate Objective

Decent Essays

Q2) “Evaluate the relative importance of corporate social responsibility relative to other corporate objective” (40 Marks) Corporate social responsibility (CSR) is a firm’s decision to accept responsibility for its social, environmental and ethical actions. A firm’s decisions whether to adopt and rank importance to CSR should be due to a variety of reasons, like the financial stability of the company aswell as the culture of the organisation. But one definitive factor would be a firm’s corporate objectives, corporate objectives are a quantifiable statement of a business’s goals which should include measurable targets. Essay will look to examine the relative importance of CSR in relation to other corporate objectives. Many companies …show more content…

Then again CSR can be dependent on each individual company on whether it holds any importance to key corporate objectives. For example many oil companies whose product is in such high demand that it isn’t necessary for the business to adapt any CSR strategy as the product is so inelastic that people will by it regardless of image or reputation. This is controversially not the case for the oil provider giant BP who recently suffered a massive public relation nightmare after a massive oil spill, leading to a big hit in their reputation and brand image. BP has now ironically made CSR one of their core objectives to help rebuild the reputation and gain market growth. To conclude it is clear that CSR holds an apparent importance to other corporate objectives of a business, with it able to acting as a unique selling point for a business who is looking for market growth this can be seen in the company velvet who recently launched their triple velvet range which promised to plant a tree for every pack sold. CSR can also help in profit maximization as CSR represents a long term commitment which is likely to route to profit maximisation in the future and merits priority. But alternatively CSR is not a law requirement and has been proven that It is not always necessary depending on each company’s products, for examples oil is in such high demand that whether the company adopts CSR or not will not matter as

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