preview

Essay On Godrej

Decent Essays

Latest improvements in Godrej & Boyce Shifting to the online channel Godrej Appliances, which is a key division of Godrej & Boyce Manufacturing Corporation is shifting to the online platform. According to Executive Vice-President and Business Head, Kamal Nandi they are planning to offer customised products on their e-commerce platform to customers. They are planning to start with a pilot scheme to check the effectiveness of the plan and then launch it basing upon the effectiveness. The pilot scheme is planned to be rolled out by April and the final launch has been scheduled at June. There will be ample choices of colours and designs across various product segments which will keep Godrej products at par with the global trends. This goes along their plans of doubling the revenue from premium category products from 10 per cent to 20 per cent over the next year. It can be inferred to be a strategic move to change the positioning from the mass-premium segment to the premium segment. Godrej basically operates across two segments, one is the cooling products which cover air conditioners and refrigerators and the other include house appliances like microwave ovens and washing machines. Mr. Nandi stated that presently 1.5 per cent of the total turnover of the division comes from online sales. The online sale is expected …show more content…

2,100 Crore presently which is roughly 33 per cent of the total turnover of the company and it is planning to scale a target of 2,700 Crore by the end of FY15. The main revenue generator for Godrej Appliances is refrigerators which accounts to 60 per cent of total revenue, followed by air conditioners with 18 per cent and washing machine accounting to 15 per cent of total revenue generated. The company had been planning to set up a factory in South India either in Tamil Nadu or Karnataka, but it is planned to come up after 2018. According to Mr. Nandi the current capacities are sufficient for normal business till

Get Access