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Energy Drinks Persuasive Essay

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The product in the health and fitness industry that we are proposing for research includes a variety of energy drinks with high concentrations of caffeine, from products such as Gatorade, Red Bull, Monster, etc. Targeted users for this product include amateur and professional athletes, young adults between the ages of 16-25, and other individuals who would be considered a "workaholic" or "busy person." The main reason why athletes consume energy drinks is because they increase focus, improve performance, vitalize the body, mind, and satisfy consumers’ needs for quality tasting, healthy, natural and functional beverages. My health claim is that while caffeine and sugar have some benefits like increasing the attention and alertness of athletes, …show more content…

Most contain caffeine, carbohydrates, amino acids, herbs, and vitamins are other typical ingredients. While the increase of sugar, caffeine, and carbohydrates may indeed increase an initial burst of stamina, the long-term effect and ability to sustain higher energy levels is not proven. Sugar substitutes are often made from harmful long-term components such as Saccharin, Aspartame, Sucralose, and Acesulfame Potassium to name a few. In fact, studies from the past 30 years have shown a link from Saccharin (one major ingredient of artificial sugar) to bladder cancer in laboratory rats (Mercola). Because of those studies, saccharin once carried a warning label that it may be hazardous to your health. A study by (Campbell, B., Wilborn, C., La Bounty, P., Taylor, L., Nelson, M. T., Greenwood, M., & Kreider, R. r. 2013) showed that many energy drinks and liquid stamina shots contain a number of nutrients that are included to affect mental and physical performance, the primary ergogenic nutrients in most of these energy drinks have been sugary carbohydrates and …show more content…

The studies were based on small sample sizes, many times just groups of 15 to 20 people and didn’t cover a good length of time, with the average period three to four months. This type of small sample size and short time period might produce quick results for the initial goal of determining if there's increase short-term performance but lack the long-term results of the how the drinks affect the person body and internal organs. More studies about how energy drinks affect short workouts vs. long workouts and the effect energy drinks have on high-intensity interval training vs steady-state cardio workouts would be very helpful. A study that followed participants for a long period of time, possibly for years, and took into account those who consistently used and consumed mass amounts of energy drinks, would be extremely beneficial in understanding who is harmed by its contents and by how much that harm affects their physical capabilities in their later

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