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Eli Lilly Case

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Competing through Strategy Case: Eli Lilly in India: Rethinking the Joint Ventures Strategy I. Brief Summary Global pharmaceuticals had presence in India since early 80’s and it was not until 1993 that Eli Lilly International decided to establish a Joint Venture with India’s second largest laboratory and exporter, Ranbaxy. This move happened in a very challenging context as both companies have very different profiles and backgrounds. The main differential characteristic was the nature of their products. While Ranbaxy was focused on generics and in other intermediate products, Eli Lilly International core business was the commercialization and development of new drugs through an aggressive R&D strategy. The trigger for Eli Lilly to …show more content…

* There was also possibility to conduct cheap clinical trials in India. * In the chart below we have the four basic purposes that international joint ventures used to achieve. At the beginning of the Joint Venture, the main objective was to introduce Eli Lilly’s products into the Indian market, so we have that this joint venture aim was to take existing products to foreign markets. * One of the most important problems for the joint venture was the weak patent laws in India, which prevented the American partner from sharing its research expertise. * Eli Lilly obviously, realized the benefits of an arrangement with Ranbaxy in sourcing low-cost basic research from India. * Eli Lilly, like all firms competing in international markets, must focus on core competencies and ensure their focus is aligned with their company objectives. Often, firms lose-sight of these objectives and fall victim to unprofitable projects. * Another important thing to take in consideration to form the joint venture was the value of Ranbaxy knowledge in local market, the partners’ contributions and the transparency of the local environment. Through the joint venture, Eli Lilly merged the main strengths of their value chains, creating a new one

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