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Elephant House: Benefits And Challenges Of Corporate Social Responsibility

Decent Essays

1.0 Introduction
Starting out as a management concept, CSR is now vital in every decision a business makes as it is believed to be the true manner in which a business should conduct itself (Environics International, 2001, cited in Sepahvand, 2015, p.9). The purpose of this report is to provide a discussion on Corporate Social Responsibility and also identify the benefits and challenges brought upon an organisation. Firstly, the author will give a brief introduction to the company, Elephant House. Secondly, the analysis will examine various definitions pertaining to CSR.
Moving on, the author will define a stakeholder and list their types. Furthermore, the responsibilities of an organisation towards its stakeholders will be highlighted in a table. In addition, the importance of performing CSR will be analysed along with the advantages and examples of CSR practices at Elephant House. Finally, the author will provide the challenges in practicing CSR.
2.0 Analysis
2.1 Company Background
The Ceylon Cold Stores PLC, better known as Elephant House was formed in the year 1866 as the Colombo Ice Company (Ceylon Cold Stores PLC, 2010). In addition, Elephant House being the leading Sri Lankan brand in producing Ice cream also manufactures other products such as carbonated soft drinks and caffeine based drinks (Ceylon Cold Stores PLC, 2010). Furthermore, …show more content…

Ceylon Cold Stores PLC (2013) states that Elephant House practices CSR by reducing their carbon footprint while preserving and treating water. Therefore, Lemon et al. (2011) sees this as a benefit to the company as it makes production much efficient and effective. Further, it helps minimise cost, boosts stakeholder confidence and helps allocate resources in a timely manner whilst conserving and protecting the environment (Ceylon Cold Stores,

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