El Colombiano

When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

To begin with, El Hoyo is a story written by Mario Suarez; who is originally known as the first contemporary Chicano writer. In this short story, Suarez gives us a look into his hometown El Hoyo. In the first paragraph, Suarez describes El Hoyo as he once saw it. He uses spatial organization going near to far. Starting the paragraph “From the center of downtown Tucson, the ground slopes gently away to Main Street, drops a few feet, and then rolls to the banks of the Santa Cruz River.” (Suarez 93) At the same Time, Suarez also includes emphatic order by telling readers of El Hoyo’s rural location “downtown Tucson … to the banks of the Santa Cruz River” (Suarez 93) , to its’ inhabitants “Chicanos” (Suarez 93) , its Simple houses, Narrow

Question 1 1 out of 1 points Since passage of the Anti-Drug Abuse Act of 1986, all __________ of controlled substances have themselves become controlled substances. Selected Answer: Answers: b. analogs a. agonists b. analogs c. antagonists d. designer drugs

“El camino” is a Spanish novel written by Miguel Delibes where the main character is Daniel, the son of the town’s cheesemaker. He is eleven years old and his friends are Roque, “el Moñigo” and Germán, “El Tiñoso”. This novel is a bildungsroman because it focuses on Daniel’s progress as the story develops and how he interacts with the other characters.

Spirituality and ethical behavior are related because they both require a sense of connection to something bigger than us. Spirituality involves the search for meaning in our lives and ethical behavior is sticking with those behaviors, being fair,

I choose the AT&T commercial on “Texting and Driving, It Can Wait.” The commercial is of an actual text from someone who was texting and driving. The commercial is of a white screen to appear that it is a cell phone, with the last text someone either read or text and the name of the person and how they crashed. On top of the TV screen there is the text and then under it states that this is the last text that this person read before they wreaked and died on impact. All of the AT&T commercials are of real texts messages from people who were texting while driving and died as the result. This commercial AT&T put out doesn’t have the graphics, the animations or color, but it has such a powerful message it doesn’t need all that bling. This particular one that I choose has the word “yeah” and then under it says, “This is the last text message nineteen-year-old Ashely Umscheld was reading when she flipped her car and died on impact.” (10 Best Anti-Texting/Phone Campaigns, 2013) The purpose for this commercial is to get society to stop texting and driving. I picked this commercial because it is extremely important for people to understand the dangers of texting and driving.

The advertisement that I have decided to describe and analyze is one from Armani Code, a cologne producing company. When I first glanced at the advertisement, there were a few things that jumped out to me. The first of those things was an attractive white female with a lot of skin showing kissing and hugging an attractive white male who is professionally dressed. The next thing that caught my eye was the fact that the male was staring off somewhere into the distance while this beautiful female was trying to kiss him. He is portraying himself as if he is disinterested in the female. The third and final thing that caught my eye before actual analysis of the advertisement was the fact that the picture is all black and white. The girl, with her skin showing, is mainly all white. The male in his suit is mainly all black, with the exception of his face and white undershirt. Additionally, the bottle the cologne is held in, which is placed in the bottom right hand corner, is all black as well, with the words Armani Code printed on the bottom of the bottle is small print. While the ad itself is quite simple in design, it’s the meaning behind the picture that provides the most power. The message behind this advertisement is if Armani Code cologne is worn by any man that so many girls will like that man wearing the cologne in a sexual way that the man will eventually become sick of the females and focus on other things. This particular ad targets males while chasing the

The background of the advertisement is orange-yellow to give the sense of warm calming colors. There is no scenery other than the colors but it is more yellow towards the top of the advert giving me the feeling it might be a warm sunny day. The man only takes up maybe twenty-five percent of the ad whereas the woman takes up almost half. The woman has her makeup done nicely

This sends the message to the reader that the advertisement is unbiased. It says that the ad does not have anything against obese children. The more subliminal part of the message says that balance is key in solving the problem, which would in this case be a balanced diet and activity routine. The fact that the whole picture is black and white provides a somewhat grim tone for the ad at first glance, making the audience instantly take the matter seriously. Orange has two meanings; cheer and friendliness, because of the sweet taste associated with orange foods and drinks, or hazards and danger, as orange catches the eye quickly considering is not common in nature and our brain is wired to detect abnormalities (“The Psychology of”). Hunting vests and construction signs are orange for this reason. In this case, the clear intended meaning is to warn against the dangers of childhood obesity. The combination of the two colors paints the advertisement as a grim and hazardous situation that is trying to provide warning for an upcoming peril, which is an ideal setting for trying to caution the public about the widespread yet relatively untreated problem of childhood obesity, also known as the silent epidemic (“The Silent Epidemic”). It is especially fitting in Georgia, which has the second highest rate of childhood obesity in the United States (Loren). There is also a sharp contrast between the colors, so it amplifies the attention-grabbing capabilities

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

The background of the ad has a color scheme of white and blue, a large portion of the background is white and the blue color is fading. I think they chose these two colors because of the BMW logo which is blue and white for simplicity. To the left side of the ad shows someone’s legs, below the knee which fills up the majority of this ad; the left leg is normal, while the right side is an artificial leg. To the right of the ad there’s a black colored vertically aligned text saying:” Spare parts for humans are not as original as those for cars.”. Under that text is also vertically aligned with the text above saying “Don’t Drink and Drive”. Below that there’s a small text saying, “Issued in Public Interest by”, following with a small BMW logo underneath