Effects Of Euphemism

The company does not have a sure mission and is engaged in the wrong type of marketing philosophy. The company need develop a mission.

The company’s products are not selling in the market even after making several changes and reforms in the operation process i.e. experiencing difficulty in gaining traction in the market.

In the Shamwow commercial, a tan, skinny, salesman in a blue polo stitched with the products title, introduces himself as Vince Offers of Shamwow. Offers’ own association with the company, along with the label of on his shirt, is there to convince the audience, that because he belongs with the company, he knows the product he is selling well and thus, he can be a trustworthy source of information regarding the product. Initially this seems to be a very legitimate appeal, however it should be considered that because he works for ShamWow, he could give a biased sales pitch on the product and make it sound better than it is, making him an untrustworthy source. Another ethos appeal in the advertisement occurs when the Vince wipes his wet arm with the ShamWow towel and says “Olympic divers - they use this towel” the lack of proof or source makes this statement ineffective, just like other appeals in this commercial. During the last few minutes of the commercial, the footage cuts to real life recordings of people giving feedback about the ShamWow. A few of these comments were “I

According to their marketing budget there has been no allocation of funds directed toward possible web sales. There has also been no allocation of funds for web advertisement, instead the company has chosen to completely ignore this ever expanding opportunity and focus primarily on trade shows and cold calls. At very least they company should develop minimal advertising to use in conjunction with their current strategy.

However, such a campaign did not motivate the audience into buying a product or getting them interested in enquiring about the company services. Therefore, focusing on corporate image could create passive interest, which might not translate into sales, resulting in lower returns on marketing dollars. They failed to target the consumer’s needs

products, have attracted a lot of customers throughout the world. The company has a huge

The world we live in is full of lies, hidden by euphemism. According to Merriam Webster, “euphemism is defined as a mild or pleasant word or phrase that is used instead of one that is unpleasant or offensive.” Euphemism is one way in which people are using to mask their own thoughts, beliefs, and/or agenda, in order to persuade someone in their favor. In addition to this, it makes it hard to make out the truth because people are able to twist their words to justify their own argument. Government officials, for example, are very fond of these in order to access their own political agenda.

They often use euphemisms to cloak their intentions, such as referring to their goals as “ethnic cleansing,” “purification,” or “counter-terrorism…” indoctrinate the populace with fear of the victim group. Leaders often claim that “if we don’t kill them, they will kill us.”

Not many people will want to buy this product therefore we will have a small audience to attract. This

This is another common business orientation. It holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling company’s products.  The organization must, therefore, undertake an aggressive selling and promotion effort.  This concept assumes that consumers typically show buying inertia or resistance and must be coaxed into buying.  It also assumes that the company has a whole battery of effective selling and promotional tools to stimulate more buying. Most firms practice the selling concept when they have overcapacity.  Their aim is to sell what they make rather than make what the market wants.

According to Bezos, as the company grew from nothing to a successful organization you not only figure out how to do but what to do. And this happens as the company grows from a one many company to large company. So as the company grows bigger you figure out different ways to convince consumers. (Gregory T. Huang. (2010))

Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a

“The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves, but they can still get very excited by those who do. That's why a little hyperbole never hurts. People want to believe something is the biggest and the greatest and the most spectacular.

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

A euphemism is a word used in the place of another to take away the harshness or crudeness. The beginning of the word euphemism is (eu-) which means good in Greek. Euphemisms are usually used to cover up the unpleasantness of situations; instead of saying something is terrible you can say it is not the best. However, euphemisms can also be used to elevate an occupation and make it sound more important and desirable. Certain occupations are frowned upon because they require little to no education. Jobs that include a lot of physical labor are not very popular in contemporary society. To combat the decline in popularity f physical labor jobs companies have started using euphemisms. Growing up we all had one day out the week that the garbage truck came and the