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Ecommerce Market Is A Highly Competitive, Where Website Performance And Speed Plays A Major Role

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Ecommerce market is a highly competitive, where website performance and speed plays a major role. Appealing offers and product selections are not sufficient for getting ahead of the competition. Besides these two deterrents, user experience is also an important factor. User- experience comprises of website friendliness, site reliability and speed. Out of all the mentioned factors, website speed is another major factor because somehow it has a direct impact on sales and conversions. Page load time of the website is a deciding factor in determining rank in Google search results.

According to Radware, “It takes only 3 seconds for a customer to disregard a page if it does not load quickly.” According to New York Times statistics, people will visit a site less often if it’s slower than close competitors’ by more than 250 milliseconds. With so many ecommerce options available online it takes only a few seconds for the user to switch to other options. Each and every millisecond can have a huge impact on purchasing behavior and decision making process.

We often come across few sites which drives a huge amount of traffic but all the efforts go in vain if your customers are not completing the intended actions for which the website was built. Though optimization and conversion rate might sound very easy to achieve but in real aspects it is difficult when these things come to implementation. There is no hard and fast rule which guarantees conversion rate but few practices if followed,

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