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ESPN: True Trailblazer In Sports Media

Good Essays

Final Assignment
ESPN is a network that is constantly evolving. Today the company is a Sports Media goliath that reaches millions of people through various platforms. Since founded in 1978, ESPN has been able to remain a staple in viewer’s homes through their unceasing creation of new segments and advancements with technology. With inventive ideas they changed the Sports News industry and made it more compelling for sports fans. The company altered the way we talk and view sports forever and was a true trailblazer in Sports Media.
ESPN launches Sunday Night Football in the fall of 1987. The National Football League granted ESPN the rights to air the Sunday night football games as long as they agreed to simulcast the games on broadcast …show more content…

John Skipper, the president of ESPN, was quoted saying, “ESPN.com really became the place where we realized we needed to be everywhere.” Recognizing that the move to the Internet and then to mobile devices was inevitable is just one example of how ESPN has remained ahead of the competition by not being afraid to evolve with their viewers. The website is where you are able to get a good sense of just how much ESPN is doing to stay relevant and stay ahead of what the fans want to see. From stats to live chats with athletes the domain has something for everyone and has contributed to keeping ESPN relevant. Along with being on the Internet ESPN saw the importance of being with viewers always, and continues to demonstrate this through their presence in social media. Social media is so prevalent in today’s society and has changed the face of how people are getting their sports news. Chad Millman, former editor in chief of ESPN the Magazine was named vice president and editorial director for domestic digital content earlier this year. He is helping the company make the transition to a more digital platform smoothly while also maintaining the integrity of the brand. In an interview with NiemanLab Millman said, “there is very little distinction for us when it comes to the platforms or the content that’s produced… The audience that needs to be served is the entirety of the ESPN universe, and the …show more content…

What started as a celebration for ESPN’s 30th birthday transformed into a widely popular series that now has aired 86 episodes. The success of this segment shows the true power of storytelling and demonstrates how something that has been around for millenniums can still attract so many viewers and connect with them on a level unlike anything else. While the format of storytelling draws in viewers it is the networks selection and production of the right stories that has contributed to the success of the 30 for 30. Choosing the right athletes or events to focus on is not an easy task but ESPN has proven again and again that they know how to spot a strong story. Through the use of celebrities, professional athletes and their families and friends, each episode gives audiences a different or more in-depth look into players and events and educates people in the most entertaining way possible. You definitely do not have to like sports to enjoy watching a 30 for 30 episodes. Another example of the ESPN’s constant innovation is that in 2017 they are releasing a 30 for 30 podcast. Adding this new platform to their repertoire brings in the younger viewers and allows the company to remain

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